The research focus of the department is on marketing, strategy & innovation, consumer behavior, marketing communication, market research, quantitative marketing management, and qualitative and mixed methods research. In teaching, we are committed to a research-led approach. In addition to solid basic knowledge, we want to provide our students with current research findings and the scientific methods to obtain them.

Our graduates benefit from a comprehensive understanding of marketing as an integrating corporate function and are trained to analyze decision-making situations in the field of marketing on the basis of scientific findings, to identify suitable options for action and to implement them systematically.