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Forschung am Lehrstuhl für Marketing

Ausgewählte Publikationen

Garaus, M., Wagner, U. (2016): "Retail shopper confusion: Conceptualization, scale development and consequences", in Journal of Business Research, dx.doi.org/10.1016/j.jbusres.2016.01.040

Del Campo, C., Pauser, S., Steiner, E., Vetschera, R. (2016): "Decision making styles and the use of heuristics in decision making", in Journal of Business Economics, http://link.springer.com/article/10.1007/s11573-016-0811-y

Garaus, M., Wolfsteiner, E., Wagner, U. (2016): "Shoppers' acceptance and perceptions of electronic shelf labels", in Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2016.03.030

Wagner, U., Szymura-Tyc, M. (2016): "A snapshot of different issues on marketing in emerging economies: Editorial to the special section", in Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2016.03.021

Grohs, R., Reisinger, H., Woisetschläger, D.M. (2015): "Attenuation of negative sponsorship effects in the context of rival sports teams' fans", in European Journal of Marketing, 49 (11/12), S. 1880-1901

 

 

Lehrstuhl für Marketing
o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner
Universität Wien

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