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Formatting guidelines:

We call for extended abstracts that give readers an impression about the research project. The extended abstract is limited to 2.500 words (single-spaced, Times New Roman 12pt, 2.5 margins), plus cover page, short abstract for the inclusion into the conference program (100 words), and full references. The body of the extended abstract should not exceed 5 pages, including figures and tables.

We suggest that the extended abstract should make the research question, the literature background, the research methods and the results (if applicable), and the discussion of the findings available to the readers.

On the cover page, please be sure to include the title of the paper, names and affiliations of each author and complete contact information of the corresponding author (surface mail address, e-mail address, fax, and phone number).

Please submit your paper to: fag.workshop@univie.ac.at

Submission timeline:

Submission deadline for extended abstracts: October 31st, 2016

Notification of acceptance for all abstracts: End of December, 2016

Submission format:

Submitted papers should be in English. Manuscripts will be double blind reviewed. Please do not specify authors’ names in the paper beyond the cover page. Acceptance of a paper implies that at least one of the authors must attend the workshop and present the paper. Due to the small number of available slots for papers, please note that each participant should submit no more than one paper as author or co-author.

Proceedings, Best Paper Award, and Publication Opportunities:

  • Proceedings: The copyright for the papers remains with the authors.
  • Best Paper Award: All accepted papers will be considered for a best paper award. The best paper award will be given to the paper recommended by the reviewers and selected by the Workshop Co-Chairs based on research contribution to the field of consumer behavior, innovativeness, and rigor.
  • Up to four top-rated papers of this workshop will have the opportunity to be revised for a “short track” submission to Marketing – Journal of Research and Management (Marketing JRM) which is the top Marketing Journal for the German speaking communities. Besides, we strongly recommend to the authors to submit a full version of their accepted paper to the French Journals of AFM: Recherche et Applications en Marketing (in English or French) and Décisions Marketing (in French).


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