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Major Marketing und Internationales Marketing

    Start im Winter Semester

    1st Semester

    2nd Semester

    3rd Semester
    Data Analysis for
    Marketing Decisions

    Marktforschung 2
    or

    International Marketing
    Research 2

     Seminar Marketing
    or
    Seminar International Marketing

    Marktforschung 1
    or

    International Marketing Research 1

    International Marketing Management 2

    International Marketing Management 1

    Konsumentenverhalten

    Marketing
    Kommunikation 1

    Shopper Marketing
                  or                    Marketing Dramaturgie A or B
    or

    International Marketing
    Simulation

    Marketing Kommunikation 2
    or
    Topics in International
    Marketing

     

     

    Start im Sommer Semester

    1st Semester

    2nd Semester

    3rd Semester4th Semester
    Konsumenten- verhalten

    Data Analysis for
    Marketing Decisions

    Marktforschung 2
    or

    International Marketing
    Research 2

     Seminar
    Marketing
    or
    Seminar
    International
    Marketing

    Shopper Marketing
    or
    International Marketing
    Simulation

     Marktforschung 1
    or

    International Marketing
    Research 1

    International
    Marketing
    Management 2

     

    International Marketing
    Management 1

    Marketing Kommunikation 2
    or
    Topics in International
    Marketing

     

    Marketing
    Kommunikation 1

    Requirements

    Successful completion of Data Analysis for Marketing Decisions is a prerequisite for attending        

    •  Marktforschung 2 respectively International Marketing Research 2
    •  Marketing Kommunikation 2 and
    •  Topics in International Marketing

    Successful completion of Marktforschung 2 or International Marketing
    Research 2
    is a prerequisite for attending

    •  Seminar Marketing respectively Seminar International Marketing
    Lehrstuhl für Marketing
    o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner
    Universität Wien

    Oskar-Morgenstern-Platz 1
    1090 Wien
    T: +43 1 4277 380 12
    F: +43 1 4277 8380 12
    Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0