Vita

Eva Prasnjak earned a Bachelor of Science in Business Administration from Ludwig-Maximilians-Universität Munich, followed by a Master’s degree in International Business Administration (with distinction) from the University of Vienna. During her studies, she spent a semester abroad at Copenhagen Business School and gained professional experience in business development and marketing roles in the industry.

In October 2025, Eva joined the University of Vienna as a PhD student at the Chair of Marketing. Her research interests include consumer behavior, social inequality, and consumer well-being.