CURRICULUM VITAE
ChRISTOPH FUCHS, phd

    version: April 2025

University of Vienna
Faculty of Business, Statistics, and Economics
Oskar-Morgenstern Platz 1, 1090 Vienna
Austria
Email: christoph.fuchs@univie.ac.at

EMPLOYMENT
2021 -	Professor, Chair of Marketing, Faculty of Management, Statistics, and Economics, University of Vienna, Austria
2024 - 	Director of the Oscar-Morgenstern Doctoral School (OMDS)
2024 -	Head of Department of Marketing and International Business
2016 - 2021	Academic Program Director “Master of Management in Technology” 
2015 - 2021	Professor, Chair of Marketing, TUM School of Management, Technical University of Munich, Germany
2015 - 2018	Visiting Guest Professor, Rotterdam School of Management (RSM), Erasmus University Rotterdam, The Netherlands 
2018	Visiting Scholar, ESADE Business School, Barcelona, Spain
2013 - 2014	Associate Professor (tenured), Rotterdam School of Management (RSM), Erasmus University Rotterdam 
2010 - 2013	Assistant Professor, Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam, The Netherlands
2008 - 2010	Assistant Professor, Marketing and Innovation Management, Aarhus School of Business (ASB) Aarhus University, Denmark 
2004 - 2008	Research and Teaching Associate, Faculty of Business Research, University of Vienna, Austria 

EDUCATION
2004 - 2008	Ph.D. (Management, with distinction), University of Vienna, Austria 
2001		McCombs School of Business, University of Texas at Austin, United States
1998 - 2003	M.Sc. (Business), WU-Vienna, Austria

RESEARCH INTERESTS
Behavioral Marketing, Customer Empowerment, Cross-Cultural Marketing Research, Prosocial Marketing, Consumer Psychology and Behavior, Personalization and Alienation in Production and Consumption, Product Creativity, Psychological Consequences of Digital and Technological Change, AI and Decision-Making, Biases in Idea Generation and Selection, Consumer Response to New Marketing Strategies, Measurement of Psychological States using AI
 
SELECTED MEDIA COVERAGE OF RESEARCH 
ANI News, Ars Technica Review, Big News Network, Big Think, Bloomberg, Blick, BR24, Business Quarter, Daily Mail, Die Presse, Der Standard, Dolomiten, Earth.com, EurekaAlert, Fast Company, Forbes, FAZ, Futurism, Heise Online, Kleine Zeitung, Market Watch, Harvard Business Manager, Harvard Business Review, Hindustan Times, Innovation Origins, Market Business News, New Scientist, NewsWise, Hindustan Times, HR Drive, Huffington Post, Human Resources Director, Psychology Today, Robotics Business Review, Science Daily, Sify News, Tech Xplore, Tech Explorist, The Free Press, The Times, The Times of India, The Japan Times, Wall Street Journal, Wirtschaftspsychologie aktuell, World Economic Forum, Yahoo News, ZDNet

PEER-REVIEWED ARTICLES
1.	Granulo, Armin, Christoph Fuchs, and Robert Böhm (in press). Psychological reactance to system-level policies before and after their implementation. Proceedings of the National Academy of Sciences, in press. https://doi.org/10.31234/osf.io/yn4zv

2.	Granulo, Armin, Anne Kranzbühler, Christoph Fuchs, and Stefano Puntoni. Collective Layoffs and Offshoring: A Social Contract Account (2025). Journal of Consumer Research. published online 21 January 2025. https://doi.org/10.1093/jcr/ucaf001

3.	Reiter, Leonhard, Moritz Jörling, Christoph Fuchs, Working group ‘Artificial Intelligence in Higher Education’, and Robert Böhm (2025). Student (Mis) Use of Generative AI Tools for University-Related Tasks. International Journal of Human–Computer Interaction, 1-14.

4.	Stich, Lucas, Christoph Ungemach, Christoph Fuchs, Martin Spann, Ignazio Ziano, and Birga M. Schumpe (2024). Transaction-Level Wage Transparency: How Fair Wage Disclosure Affects Consumer Preferences. International Journal of Research in Marketing. published online 30 November 2024. https://doi.org/10.1016/j.ijresmar.2024.11.006

5.	Lim, Sarah, Stijn M.J. van Osselaer, Joseph K. Goodman, Christoph Fuchs, and Martin Schreier (2024). The Starbucks effect: When name-based order identification increases customers’ store preference and service satisfaction. Journal of Retailing, 100(2), 316–329. https://doi.org/10.1016/j.jretai.2024.04.002

6.	Granulo, Armin., Sara Caprioli, Christoph Fuchs, and Stefano Puntoni (2024). Deployment of Algorithms in Management Tasks Reduces Prosocial Motivation. Computers in Human Behavior, 52, 108094.

7.	Acar, Oguz A. and Christoph Fuchs (2024). Novelty-seeking might underlie curiosity and the novelty dimension of creativity, but not the usefulness dimension, Behavioral and Brain Sciences, in press.
8.	Gianna Bruckberger, Christoph Fuchs, Martin Schreier, Stijn M.J. van Osselaer (2023), Retailing Groundedness: How to Boost Customer Experience, Brand Perception, and Customer Loyalty Through Feelings of Groundedness, Journal of Retailing, 99(4), 594-604. https://doi.org/10.1016/j.jretai.2023.11.004

9.	Böhm, Robert, Moritz Jörling, Leonhard Reiter, and Christoph Fuchs (2023), People Devalue Generative AI’s Competence but not Its Advice in Addressing Societal and Personal Challenges” Communications Psychology, 1, 32, https://www.nature.com/articles/s44271-023-00032-x

10.	Caprioli Sara, Christoph Fuchs, and Bram van den Bergh (2023), On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal, Journal of Consumer Research, 50(1), 48-69; https://doi.org/10.1093/jcr/ucad010
*Editors’ Choice
11.	Biraglia, Alessandro, Christoph Fuchs, Elisa Maira, and Stefano Puntoni (2023), When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account, Journal of Marketing. 87 (4), 601-617.

12.	Schnurr, Benedikt and Christoph Fuchs (2023), Public Reactions to Gender Discrimination. Journal of Experimental Psychology: Applied, 29 (2), 451-466. https://doi.org/10.1037/xap0000433

13.	Schnurr, Benedikt, Elisa Maira, Christoph Fuchs, Stefano Puntoni, Martin Schreier and Stijn van Osselaer (2022), Selling and Self: The Non-Economic Value of Market Exchanges, Journal of Marketing, 86(3), 40-58.

14.	Fuchs, Christoph, Martin Schreier, Stijn van Osselaer, and Ulrike Kaiser (2022), The Value of Making Producers Personal, Journal of Retailing, 98(3), 486-495.

15.	Acar, Oguz A., Christoph Fuchs, Martin Schreier, Darren W. Dahl (2021), Why Consumers Prefer Crowdfunded Products. Journal of Marketing Research, 58(4) 644-661.

16.	Granulo, Armin, Christoph Fuchs, and Stefano Puntoni (2020). Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts, Journal of Consumer Psychology, 31(1), 72-80. 
*Top cited article
*Featured in Wall Street Journal

17.	van Osselaer, Stijn, Christoph Fuchs, Martin Schreier, and Stefano Puntoni (2020). The Power of Personal, Journal of Retailing, 96(1), 88-100.

18.	Fuchs, Christoph, Martijn G. de Jong, and Martin Schreier (2020). Earmarked Donations to Charity: Cross-Cultural Evidence on its Appeal to Donors across 25 Countries. Management Science. 66(10), 4820-4842,  https://doi.org/10.1287/mnsc.2019.3397. 

19.	Granulo, Armin, Christoph Fuchs, Stefano Puntoni (2019). Psychological Reactions to Human versus Robotic Job Replacement. Nature Human Behaviour. August 5. doi: 10.1038/s41562-019-0670-y (Altmeter Score of this article: 99nd Percentile).

20.	Maier, Marco, Daniel Elsner, Chadly Marouane, Meike Zehnle and Christoph Fuchs (2019) DeepFlow: Detecting Optimal User Experience from Physiological Data Using Deep Neural Networks. Proceedings of the International Joint Conference of Artificial Intelligence. 1415-1421. https://doi.org/10.24963/ijcai.2019/196. (CORE ranking: A*)

21.	Fuchs, Christoph, Fabian Sting, Maik Schlickel, and Oliver Alexy (2019). The Ideator’s Bias: How Identity-induced Self-efficacy Drives Idea Overestimation in Employee-driven Process Innovation. Academy of Management Journal, 62(5), 1498–1522. 
*Winner Jürgen Hauschildt Best Paper Award 2019, German Business Association
** Finalist Best Paper Award 2020, German Business Association (VHB) 

22.	Nishikawa, Hidehiko Martin Schreier, Christoph Fuchs, and Susumu Ogawa (2017). The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments. Journal of Marketing Research, 54(4), 525-539. 

23.	Lim, Sarah, Stijn M. J. van Osselaer, Christoph Fuchs, and Martin Schreier (2016). Made for You: The Effect of Consumer Identification on Consumer Preference. ACR North American Advances.

24.	Fuchs, Christoph, Martin Schreier, and Stijn M. J. van Osselaer (2015). The Handmade Effect: What’s Love Got to Do with It? Journal of Marketing, 79(2), 98-110. 
*Finalist Sheth Foundation Journal of Marketing Award.

25.	Dahl, Darren W., Christoph Fuchs, and Martin Schreier (2015). When and Why Consumers Prefer Products Developed by User-Driven Firms. Management Science, 61(8), 1978-1988. 

26.	Fuchs, Christoph, Emanuela Prandelli, Martin Schreier, and Darren W. Dahl (2013). All That Is Users Might Not Be Gold: How Labeling Products as User-Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing, 77(5), 75-91. 

27.	Schreier, Martin, Christoph Fuchs, and Darren W. Dahl (2012). “The Innovation Effect of User Design”. Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users. Journal of Marketing, 76(4), 18-32. 
*Runner-up MSI H. Paul Root Award.

28.	Fuchs, Christoph and Adamantios Diamantopoulos. (2012). Customer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers. Journal of Product Innovation Management, 29(2), 229-244. 

29.	Diamantopoulos, Adamantios, Marko Sarstedt, Christoph Fuchs, Sebastian Kaiser, and Petra Wilczynski (2012). Guidelines for Choosing between Multi-Item and Single-Item Scales for Construct Measurement: A Predictive Validity Perspective. Journal of the Academy of Marketing Science, 40(3), 434-449. 

30.	Fuchs, Christoph and Martin Schreier (2011). Customer Empowerment in New Product Development. Journal of Product Innovation Management, 28(1), 17-32, 2011. 
*Winner Thomas P. Hustad Award for the best JPIM paper in 2011
**Most cited JPIM paper in 2012 

31.	Fuchs, Christoph, Emanuela Prandelli, and Martin Schreier (2010). The Psychological Effects of Empowerment Strategies on Consumers' Product Demand. Journal of Marketing, 74(1), 65-79. 

32.	Fuchs, Christoph and Adamantios Diamantopoulos (2010). Evaluating the Effectiveness of Brand-Positioning Strategies from a Consumer Perspective. European Journal of Marketing, 44(11/12), 1763-1786. 
*Winner Emerald Literati Outstanding Paper Award

33.	Fuchs, Christoph and Adamantios Diamantopoulos (2009). Using Single-Item Measures for Construct Measurement in Management Research: Conceptual Issues and Application Guidelines. Business Administration Review (DBW), 69(2), 197-212. 

Google Scholar citation count: 7877

NON PEER-REVIEWED ARTICLES
1.	Caprioli, Sara, Christoph Fuchs, and Bram Van den Bergh (2024). Research: Why People Really Buy Upcycled Products. Harvard Business Review. online version (April 24).  https://hbr.org/2024/04/research-why-people-really-buy-upcycled-products

2.	Granulo, Armin, Sara Caprioli, Christoph Fuchs, and Stefano Puntoni (2024). The Social Cost of Algorithmic Management. Harvard Business Review. online version (February 15).  https://hbr.org/2024/02/the-social-cost-of-algorithmic-management

3.	Benedikt Schnurr, Christoph Fuchs, Elisa Maira, Stefano Puntoni, Martin Schreier, Stijn MJ van Osselaer (2023). Der nicht-monetäre Nutzen des Verkaufs selbsthergestellter Produkte. Schmalenbach IMPULSE, 3(1):1-9; https://doi.org/10.54585/KZCU6644

4.	Acar, Oguz, A., Darren W. Dahl, Christoph Fuchs, and Marting Schreier (2021). When do Consumers Prefer Crowdfunded Products? Harvard Business Review, online version (May 10). https://hbr.org/2021/05/when-do-consumers-prefer-crowdfunded-products

5.	Sting, Fabian, Christoph Fuchs, Maik Schlickel, and Oliver Alexy (2019). How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review, online version (May 14). https://hbr.org/2019/05/how-to-overcome-the-bias-we-have-toward-our-own-ideas
*Featured in the Harvard Business Manager

6.	Fuchs, Christoph (2017). How Best to Market a Crowdsourced Product?. RSM Discovery-Management Knowledge, 29(1), 15-17.

7.	Schreier, Martin, Hidehiko Nishikawa, Christoph Fuchs, and Susumu Ogawa (2016). Crowdsourced Products Sell Better When They’re Marketed That Way. Harvard Business Review, online version (November 08). https://hbr.org/2016/11/crowdsourced-products-sell-better-when-theyre-marketed-that-way

8.	Fuchs, Christoph (2015). When and Why Consumers Prefer Products from User-Driven Firms. RSM Discovery - Management Knowledge, 24 (4), 17-19.

9.	Fuchs, Christoph and Martin Schreier (2012). Customer Empowerment in New Product Development. RSM Insight, 1, 16-17.

10.	Fuchs, Christoph and Adamantios Diamantopoulos (2012). Positioning Bases' Influence on Product Similarity Perceptions. In A. Diamantopoulos, W. Fritz & L. Hildebrandt (Eds.), Quantitative Marketing and Marketing Management. Berlin: Springer.

MANUSCRIPTS UNDER REVIEW/REVISION & IN PREPARATION FOR SUBMISSION

1.	Caprioli Sara, Christoph Fuchs, and Nailya Ordabadeva. Brand Logo Prominence Effects: The Role of Self-Efficacy. (resubmitted for 2nd round reviews at International Journal of Research in Marketing). 

2.	Schnurr, Benedikt, Ulrike Kaiser, Martin Schreier, Christoph Fuchs, and Stijn van Osselaer. The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance (under review). 

3.	Christoph Fuchs, Paolo Letizia, Haileab Tesfe, Anupam Agrawal. How Does Product Customization Affect Consumer Returns? (under review).

4.	Fuchs, Christoph and Adamantios Diamantopoulos. The Global-Local Brand Paradox. working paper.

SELECTION OF ONGOING RESEARCH PROJECTS 
 
“I-Frames and S-Frames” with Armin Granulo and Robert Böhm
“Legitimacy of Technology” with Armin Granulo and Stefano Puntoni
“Consumer Innovation” with Constant Pieters, Martijn de Jong, and Oliver Alexy
“The Made-To-Order Effect” with Sara Lim, Eugina Leung, and Stijn van Osselaer. 
“Dominance in Collaborative Ideation” with Fabian Sting and Johannes Schleef.

CONFERENCE PRESENTATIONS / PROCEEDINGS 
-	Association for Consumer Research Conference (ACR)
-	American Marketing Association Winter/Summer Educators’ Conference (AMA)
-	European Academy of Marketing Conference (EMAC)
-	European Society for Consumer Psychology (ESCP)
-	Open and User Innovation Conference (OUIC)
-	JAMS Thought Leaders Conference 
-	INFORMS Annual Meeting 
-	INFORMS Marketing Science Conference
-	International Product Development Management Conference (IPDMA) 
-	Production and Operations Management Society Conference (POMS)
-	Society for Consumer Psychology Conference (SCP)
-	Subjective Probability, Utility, and Decision Making Conference (SPUDM)
-	Symposium on Alienation and Meaning in Consumption and Production 
-	Symposium on Marketing and Innovation 
-	As well as practitioner conferences and more specialized workshops. 
-	A full list of conference presentations is available upon request.

OVERVIEW OF SUBJECTS/COURSES TAUGHT

-	Principles of Marketing II, Applications (Marketing, B.Sc.), University of Vienna
-	Advanced Topics in International Marketing (M.Sc.), University of Vienna
-	International Marketing Strategy (M.Sc.), University of Vienna
-	Luxury Marketing (M.Sc.), University of Vienna
-	Marketing and Innovation (M.Sc.), University of Vienna
-	Marketing (Management), University of Vienna
-	E-Business and IT Strategy, M.Sc.), Aarhus University, ASB
-	Global Marketing (M.Sc.), Erasmus University Rotterdam, RSM
-	Social Media and Inbound Marketing (Executive Education), RSM
-	Creating Value through Customer Integration (Executive Education), RSM
-	Entrepreneurial Marketing (B.Sc., Strategy, Bachelor), RSM
-	Generating and Implementing Research Ideas (Ph.D. course), RSM
-	Hacking the Code of Publishing (Ph.D. course), RSM
-	Principles of Marketing (M.Sc.), Technical University of Munich, TUM
-	Development and Marketing of New Products (M.Sc.), TUM
-	Research Colloquium (M.Sc.), TUM
-	Academic Research Writing (Ph.D. course), TUM
-	Marketing Strategy, (Executive Education), TUM

TEACHING QUALIFICATIONS
-	Case teaching certificate, Erasmus University
-	Certificate to meet BKO standards, Erasmus University
-	Teaching certificate for assistant professors (2 semesters, 150 hours), ASB
-	Presentation skills workshop, University of Vienna

DOCTORAL STUDENT SUPERVISION
2024 -		Leonard Reiter
2021 -		Andreas Raff
2015 - 2020	Armin Granulo, TUM
2015 - 2021	Sara Caprioli, TUM
2012 - 2017	Elisa Maira, Erasmus University, Assistant Professor, TU Eindhoven

AWARDS AND SERVICE
2024	Faculty Mentors ACR 2024
2022	Mentor ACR-Sheth Doctoral Symposium 
2021	Faculty Fellow EMAC Doctoral Colloquium
2020	Finalist Sheth Foundation/Journal of Marketing Award
2020	Outstanding Reviewer Award, Journal of Consumer Research
2019	Finalist Best Paper Award VHB 2020
2019	Jürgen Hausschildt Award for the best paper in Technology, Innovation, and Entrepreneurship, German Association for Business Research, TIE division 
2018	Best Teaching Award 2018, TUM School of Management				
2018	Faculty Fellow at the AMA Sheth Doctoral Consortium 
2014	Erasmus Research Institute of Management (ERIM) “High-Performing” Member 	
2013	Faculty Fellow at the 2014 PDMA Doctoral Consortium at Chicago
2013	Offer for a Full Professor Position at the WHU (Otto-Beisheim-School of Management)
2013	“Early” Tenure, Rotterdam School of Management, Erasmus University
2013	Runner-up MSI H. Paul Root Award 
2013	Erasmus Research Institute of Management (ERIM) “High-Performing” Member 	
2012	Winner Thomas P. Hustad Best Paper Award 
2011	Runner-up Theo Schoeller-Award
2011	Winner Emerald Outstanding Paper Award 
2011	Associate Researcher at Erasmus Centre for Customer Value Chains (ECCV) and Erasmus Centre for Marketing of Innovation (ECMI)
2008	Ph.D. University of Vienna – with distinction 
2000	Member WU Vienna Center of Excellence

PROFESSIONAL ACTIVITIES

Area/Associate Editor:
-	Associate Editor Journal of Consumer Research (2021-2025)
-	Associate Editor Journal of Marketing (2020 – present)
-	Associate Editor Journal of Marketing (special issue on “New Technologies and Marketing,” 2019)
-	Guest Area Editor International Journal of Research in Marketing (2021)

Editorial Board Membership:
-	Journal of Consumer Research (2018 – 2020, 2025 -)
-	Journal of Marketing (2018 - 2020)
-	International Journal of Research in Marketing (2014 – present, VHB journal ranking: A)
-	Journal of Product Innovation Management (2014 – present, VHB journal ranking: A)

Ad-hoc Reviewer:
-	British Journal of Management, Business Research, Business and Information Systems Engineering, Creativity and Innovation Management, European Journal of Marketing, 
European Sport Management Review, Journal für Betriebswirtschaft, Journal of the Association for Consumer Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Interactive Marketing, Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Service Research, Industry and Innovation, Industrial Marketing Management, International Marketing Review, Marketing ZFP – Journal of Research and Management, Management Science, Organization Science, Production and Operation Management Journal (POMS), PLoS ONE, Psychology and Marketing, Service Industries Journal

Conference Reviewing: 
-	ACR Association for Consumer Research Conferences (including Organizing Committee Member)
-	AMA American Marketing Academy Winter/Summer Educators’ Conferences 
-	AMA Consumer Behavior Special Interest Group conference 
-	EMAC European Marketing Academy Conferences 
-	EMAC McKinsey Dissertation Award
-	Society for Consumer Psychology Conferences

Grants: 
-	The Research Foundation Flanders (FWO) 
-	Deutsche Forschungsgemeinschaft (DFG) 
-	Social Sciences and Humanities Research Council of Canada
-	Schweizer Nationalfonds zur Förderung der wissenschaftlichen Forschung (SNF)

Conference Organizer:
-	Symposium on Alienation and Meaning in Production and Consumption in Munich, January 2017

Track Chair (Innovation Management & New Product Development) European Marketing Academy:
-	EMAC Annual Conference 2016 
-	EMAC Annual Conference 2017 
-	EMAC Annual Conference 2019
-	EMAC Annual Conference 2020
-	EMAC Annual Conference 2021
-	EMAC Annual Conference 2022
-	EMAC Annual Conference 2023
-	EMAC Annual Conference 2023
-	EMAC Annual Conference 2025

Program Committee:
-	Association for Consumer Research Conference, 2015, 2020, 2025
-	Consumer Behavior Special Interest Group (CBSIG) in Bern, June 2019

Organizer Special Interest Group Session:
-	Bridging the Gap between Marketing Strategy and Consumer Behavior, EMAC Conference, Leuven, 2016
-	Biases in Marketing: Uncovering and Reducing Important Biases in Managerial and Consumer Decision Making, EMAC Conference, Valencia, 2014.
-	Innovation through the Lens of Marketing, EMAC Conference, Istanbul 2013 

Administration (selected)
-	Recruiting Full Professor of Marketing (chair), University of Vienna
-	Recruiting Full Professor of Organization (committee member), University of Vienna
-	Member of the Master Program Committee
-	Curriculum Master Program (chair)
-	Member Curriculum AG, Master Programs, University of Vienna
-	Recruiting Full Professor Marketing (chair), Heilbronn, TUM
-	Recruiting Tenure Track Professorships in Marketing (chair and member), TUM Munich
-	Recruiting Business Analytics (committee member), Heilbronn, TUM
-	Recruiting Empirical Methods (committee member), Munich, TUM
-	Recruiting Administrator, RSM, Erasmus University
-	CEMS Marketing Program, representative, RSM, Erasmus University
-	Lead Subject Pool, RSM, Erasmus University

INVITED ACADEMIC TALKS

2025	University of the Balearic Islands, Palma
2024	King’s College London
2024	Cornell University, Ithaca
2023	Tilburg, Marketing Winter Camp
2023	City University of Hongkong
2023	Hongkong Polytechnic University
2023	Copenhagen Business School, PhD day
2023	Grenoble Ecole de Management (virtual)
2022	Koc University (virtual)
2022	University of Lucerne
2022	Toulouse Business School
2020 	LMU Munich
2020	WU Vienna
2020	University of Vienna
2020	Technical University of Berlin
2019	VHB Meeting, Technology and Innovation Management Division, Invited Keynote
2018 	EMAC Conference, Hamburg, Invited Talk 	
2019	Erasmus University, Rotterdam
2018	IESE, Barcelona
2018	ESADE, Barcelona
2018	Frankfurt School of Finance and Management
2018	ESSEC, Paris
2018	University of Lille
2017	Louvain Business School
2016	The Branding Day, Berlin, Invited Keynote
2016	University of Mannheim
2016	University of Innsbruck
2015	University of Cologne
2014	Tilburg University, Judgment and Decision-Making Meeting
2014	University of Texas, Austin
2014	University of Illinois, Chicago
2013	Catholic University of Leuven
2013	University of Groningen
2013	WHU Vandellar 
2013	TU Munich
2013	Newcastle University
2013	WU Vienna
2012	University of Vienna
2012	Bocconi University
2009	Erasmus University 
2009 	University of Bern
2009	IE Business School
2009	University of Amsterdam
2009	NEXT International Conference, Denmark, Invited Talk
2008	University of Aarhus 

SERVICE TO THE UNIVERSITY AND COMMUNITY
Early Career Mentor, Association for Consumer Research
Tenure Mid-Term Evaluation (Frankfurt School of Finance and Management)
Faculty Report chapter (for EQUIS accreditation)
Referee, Professorship (Marketing, International)
Referee, Full Professorship (Marketing, International) 
Elected Member of the Faculty Council, TU Munich
Member of Appointment Committee, TU Munich (Digital Marketing)
Member of Appointment Committee, TU Munich (Behavioral Research Methods; Strategic Management; Marketing; Digital HR) 
Member of Appointment Committees, TU Munich (Business Analytics)
Head of Appointment Committee, TU Munich (Marketing)
Mid-term Evaluation Assistant Professor (Marketing) 
Tenure Committee Member (Marketing, International)
Developing Marketing Strategy Proposal for TU Munich, 2017
Development of a Marketing Strategy for the TUM School of Management
Referee, Full Professorship (Innovation and Entrepreneurship)
Hiring Committee Member (Professor of Marketing)
Marketing Strategy Development for the TU Munich
Co-Founder – BEWIP Seminar, Behavioral Work in Progress Brownbag Tuesday,
EQUIS and AASCB Accreditation (support)
Organizer International Invitational Symposium on “Alienation and Meaning in Consumption and Production” TU Munich, January 12-13, 2017
Academic Program Director, Master of Management and Technology, TU Munich, 2016 –
Marketing Strategy for TUM School of Management, 2016
Coordinator, Faculty Recruitment, Erasmus University, 2013
Committee Member, Development of Research Integrity Guidelines for EMAC, 2013
Member RSM Master Program Committee, Erasmus University, 2013-2014
Member of the Social Media Task Force, Erasmus University, 2013-2014
Department Representative in Exec. Education Client Meetings, Erasmus University, 2013 
Coordinator of the ERIM Behavioral Lab (Participant Pool), 2012-2013
Co-Administration of the Frontiers in Marketing Program, Erasmus University, 2012
RSM representative for CEMS Marketing Programs, Erasmus University, since 2011-2014
Organization of Research and Brownbag Seminars, Aarhus University, 2009 - 2010
Special Session Organizer and Session Chair at conferences

SELECTED CONSULTING AND INDUSTRY COOPERATIONS
HYVE, T-Mobile, AVL, Infineon, Bosch, Siemens, Linde, Nobilia, Hella, Muji, Advancy; collaborations with numerous startups

INDUSTRY POSITIONS
2002 - 2004	IBM CEMA (Central, Middle East and Eastern Europe), Marketing Research,	Country Planning, International Distribution Channels Management (Austria)
2023 - 	Member of Supervisory Board (Aufsichtsrat) Kärnten Werbung Marketing & Innovationsmanagement GesmbH