Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads
- Autor(en)
- Matthias Glaser, Heribert Reisinger
- Organisation(en)
- Institut für Marketing und International Business
- Publikationsdatum
- 2020
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502019 Marketing
- Schlagwörter
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/branding-the-story-avoiding-adproduct-detachment-in-narrative-ads(ae94c2da-42f6-4323-8f0e-e1fa35f37fff).html