How accurate are customers' initial impressions? Using continuous-response measurement to assess thin slices of sales behaviors

Autor(en)

Udo Wagner, Sandra Pauser

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Publikationsdatum

2019

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Schlagwörter

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/how-accurate-are-customers-initial-impressions-using-continuousresponse-measurement-to-assess-thin-slices-of-sales-behaviors(942844d4-da93-4600-b513-93b2673a6869).html