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Papers
 

The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude

Wolfsteiner, E., Grohs, R., Reisinger, H. (2019): "The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude², in...

Papers
 

A wearable sales assistant: Capturing nonverabl behaviors using sensor technology

Pauser, S., Wagner, U. (2019): "A wearable sales assistant: Capturing nonverbal behaviors using sensor technology", in Marketing Letters, 30, 1, S....

Papers
 

"Let me entertain you - increasing overall store satisfaction through digital signage in retail waiting areas"

Garaus, M., Wagner, U. (2019): "Let me entertain you - increasing overall store satisfaction through digital signage in retail waiting areas", in...

News & Events

News
 

Prof. Wagner war Keynote Speaker bei Konferenz in Vladivostock

News
 

"Outstanding Service Award as Track Chair" für Herrn Prof. Udo Wagner

News
 

Ehemalige Mitarbeiterin am Lehrstuhl für Marketing, Elisabeth Steiner, untersucht Mechanismen, die uns zu Produkten greifen lassen.