Yule Yin, MSc

assistant praedoc

Oskar-Morgenstern-Platz 1, 1090 Vienna

Room 04.610

Phone +43 1 4277 38033

office hours: by appointment

Vita

Yule Yin earned a Master’s degree of Management in Marketing Management from Zhongnan University of Economics and Law. In March 2026, Yule joined the University of Vienna as a PhD student at the Chair of Marketing. Her research interests include marketing communication, service marketing, and meta-analysis.

Publikationen

2026

Yin Y, Xiang D, Zheng Y, Chen Y. Signaling house rules: Perceptions of dual signals and nonlinear effects of house rule depth on guest bookings in P2P accommodation. International Journal of Hospitality Management. 2026;133:104422. doi: 10.1016/j.ijhm.2025.10442

2025

Xiang D, Yin Y, Ge M, Wang Z. The impact of brand-developing versus collaborative virtual influencer endorsement selection strategies on consumer engagement. Advances in Psychological Science. 2025;33(6):965-983. doi: 10.3724/SP.J.1042.2025.0965