This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements

Autor(en)

Matthias Glaser, Heribert Reisinger

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Publikationsdatum

11-2019

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Schlagwörter

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/this-is-personal-now-comparing-the-use-of-celebrities-and-unknown-actors-in-narrative-advertisements(2d5c526a-9b15-4048-9e5b-115347f3c0a0).html