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Auszeichnung für hervorragende Marktforschung - Preis der Deutschen Marktforschung

Mit diesem Preis zeichnet der Berufsverband Deutscher Markt- und Sozialforscher besonders innovative und für den Forschritt der Branche und für ihre Auftraggeber wichtige Leistungen aus. 

Gewinner der Kategorie NACHWUCHSFORSCHER 2016 Kategorie Masterarbeit: Sandra Manzinger, MSc., geschrieben bei Univ.-Prof. Dipl. Ing. Dr. Dr. h.c. Udo Wagner und Mag. Dr. Marion Garaus - "Digital Signage am Point of Sale: Psychologische und verhaltensbezogene Wirkungen unterschiedlicher Inhaltsarten" (Lehrstuhl für Marketing - Universität Wien).

 

Mehr Informationen: Preis der Deutschen Marktforschung 

Link: Austrian Business Women

Bereits erschienen - Fallstudien aus der österreichischen Marketingpraxis 7

Erhältlich bei Facultas oder Amazon



1st EMAC Junior Faculty & Doctoral Student Research Camp

The EMAC Junior Faculty & Doctoral Student Research Camp is a new initiative by EMAC with the aim of raising the research capability of new/young researchers embarking on an academic career. The camp is intended as forum for

  1. providing high-level research and career advice to next-generation researchers by senior/established EMAC scholars, and
  2. offering opportunities for close interaction among young researchers (both junior faculty and PhD- students) from different countries.

 

The EMAC Research Camp will be hosted by the University of Vienna (Faculty of Economics, Business & Statistics, Oskar-Morgenstern-Platz 1, 1090 Vienna, Austria) during September 1 - 2, 2016. Find the Tentative Schedule here

More information here.


New Dean of EMAC Fellows

The three-year term of Professor Suzanne Beckmann as Dean of EMAC Fellows will end at the next EMAC conference in Oslo. Professor Beckmann did not wish to be re-elected.

Lutz Hildebrandt and Gilles Laurent were in charge of organizing the election of the new Dean. They are very glad to announce the results. Professor Udo Wagner, from the University of Vienna, has been elected for a three-year term. He received 17 votes and there was one abstention.

We thank warmly Professor Suzanne Beckmann for her long contribution to EMAC as Dean of Fellows and in many other positions (including President).

We wish Professor Udo Wagner the best in his new position, which gives him one more opportunity to serve EMAC.

Lutz HILDEBRANDT and Gilles LAURENT

 

See EMAC Newsletter


Service für Studierende

 

Sprechstunden

Achtung: Während der vorlesungsfreien Zeit finden keine Sprechstunden statt. Bei Fragen wenden Sie sich bitte an das Sekretariat.

 

 

Ausgewählte Publikationen

Garaus, M., Wagner, U. (2016): "Retail shopper confusion: Conceptualization, scale development and consequences", in Journal of Business Research, dx.doi.org/10.1016/j.jbusres.2016.01.040

Del Campo, C., Pauser, S., Steiner, E., Vetschera, R. (2016): "Decision making styles and the use of heuristics in decision making", in Journal of Business Economics, http://link.springer.com/article/10.1007/s11573-016-0811-y

Garaus, M., Wolfsteiner, E., Wagner, U. (2016): "Shoppers' acceptance and perceptions of electronic shelf labels", in Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2016.03.030

Wagner, U., Szymura-Tyc, M. (2016): "A snapshot of different issues on marketing in emerging economies: Editorial to the special section", in Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2016.03.021

Grohs, R., Reisinger, H., Woisetschläger, D.M. (2015): "Attenuation of negative sponsorship effects in the context of rival sports teams' fans", in European Journal of Marketing, 49 (11/12), S. 1880-1901

 

 

Lehrstuhl für Marketing
o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner
Universität Wien

Oskar-Morgenstern-Platz 1
1090 Wien
T: +43 1 4277 380 12
F: +43 1 4277 8380 12
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