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263 results for '
'. This search was performed only against content of the domain
marketing.univie.ac.at
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Betreute_Wissenschaftliche_Arbeiten_2019.pdf
https://marketing.univie.ac.at/fileadmin/user_upload/i_marketing/Betreute_Wissenschaftliche_Arbeiten...
Final_23WS_MBS.pdf
https://marketing.univie.ac.at/fileadmin/user_upload/i_marketing/unterlagen/Merkblaetter/2023WS_Merk...
WS_20_EC_Marketing_und_Innovation_Merkblatt_Pauser.pdf
https://marketing.univie.ac.at/fileadmin/user_upload/i_marketing/unterlagen/Merkblaetter/WS_2020/WS_...
AcademicWritingSyllabus2022UniversityofVienna.pdf
https://marketing.univie.ac.at/fileadmin/user_upload/i_marketing/unterlagen/Merkblaetter/2022_Merkbl...
You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Der Einsatz prominenter Produktbefürworter in der Werbung
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams' Fans
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Don't Lose Your Product in Story Translation
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Children's Understanding of Product Placement
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Consumer Attitudes toward Sponsors vs. Ambushers
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Studying Business Administration in Vienna: the perception of alternative educational institutions by freshmen now and then
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Sponsorship of televised sport events: an analysis of mediating effects on sponsor image
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
The Impact of Different Ambush Marketing Disclosure Strategies on Brand Attitude
https://marketing.univie.ac.at/team/wissenschaftliche-mitarbeiterinnen/heribert-reisinger/publikatio...
Aktuell_Merkblatt_EC_Inno_Mark_WS2023-24_Elisabeth_Steiner_v2_2_.pdf
https://marketing.univie.ac.at/fileadmin/user_upload/i_marketing/unterlagen/Merkblaetter/2023WS_Merk...
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