Publications
Showing entries 41 - 60 out of 151
2020
Acar OA, Dahl D, Fuchs C, Schreier M. What Are The Key Drivers Of Consumer Preference For Crowdfunded Products? Advances in Consumer Research. 2020;48:183-185.
2019
Glaser M, Reisinger H. This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. In Proceedings of the French-Austrian-German Workshop on consumer Behavior. 2019
Fuchs C, Sting FJ, Schlickel M, Alexy O. THE IDEATOR'S BIAS: HOW IDENTITY-INDUCED SELF-EFFICACY DRIVES OVERESTIMATION IN EMPLOYEE-DRIVEN PROCESS INNOVATION. Academy of Management Journal. 2019 Oct 22;62(5):1498-1522. doi: 10.5465/amj.2017.0438
Granulo A, Fuchs C, Puntoni S. Psychological Reactions to Human versus Robotic Job Replacement. Nature Human Behaviour. 2019 Oct;3(10):1062-1069. doi: 10.1038/s41562-019-0670-y
Sting FJ, Fuchs C, Schlickel M, Alexy O. How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review. 2019 May 14. Epub 2019 May 14.
Fuchs C, Barthel P, Herberg I, Berger M, Hess T. Characterizing Approaches to Digital Transformation: Development of a Taxonomy of Digital Units: Development of a Taxonomy of Digital Units. 2019. Paper presented at 14. Internationale Tagung Wirtschaftsinformatik, Siegen, Germany.
Maier M, Elsner D, Marouane C, Zehnle M, Fuchs C. DeepFlow: Detecting optimal user experience from physiological data using deep neural networks. In Kraus S, editor, Proceedings of the 28th International Joint Conference on Artificial Intelligence, IJCAI 2019. 2019. p. 1415-1421 doi: 10.24963/ijcai.2019/196
Glaser M, Reisinger H. Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential. In Proceedings for the 48th EMAC Conference 2019, Hamburg. 2019
Caprioli S, Fuchs C, Van den Bergh B. The Appeal of Upcycled Products: The Role of Perceived Creativity. Advances in Consumer Research. 2019;47:487-488.
Stich L, Ungemach C, Fuchs C, Spann M. The Effect of Disclosing Labor Cost on Consumer Preference. 2019. Paper presented at 48th European Marketing Academy Conference, Hamburg, Germany.
2018
Fuchs C, Hess T. Becoming Agile in the Digital Transformation: The Process of a Large-Scale Agile Transformation. 2018. Paper presented at Thirty Ninth International Conference on Information Systems 2018, San Francisco, California, United States.
Reimann O, Wagner U, Reisinger H. Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. In Brand Camp 4. Obergurgl University Center. 2018
Wagner U, (ed.), Reisinger H, (ed.), Akbari K, (ed.). Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing. 1 ed. Wien: Facultas, 2018. 158 p.
Reisinger H, Grohs R, Bachner K. Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. In Proceedings for the 47th EMAC Conference 2018. Glasgow. 2018
Reimann O, Wagner U, Reisinger H. The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. In Proceedings of the 47th EMAC Conference 2018. Glasgow. 2018
2017
Nishikawa H, Schreier M, Fuchs C, Ogawa S. The value of marketing crowd sourced new products as such: Evidence from two i randomized field experiments. Journal of Marketing Research. 2017 Aug;54(4):525-539. doi: 10.1509/jmr.15.0244
Fuchs C. How best to market a crowdsourced product? RSM Discovery-Management Knowledge. 2017 Jan 1;29(1):15-17.
Reimann O, Reisinger H, Wagner U. Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. 2017. Paper presented at 39th Annual ISMS Marketing Science Conference, United States.
Reimann O, Wagner U, Reisinger H. The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. In Martínez-López FJ, Gázquez-Abad JC, Ailawadi KL, Yagüe-Guillén MJ, editors, Advances in National Brand and Private Label Marketing. Barcelona: Springer. 2017. p. 55 - 63
2016
Schreier M, Nishikawa H, Fuchs C, Ogawa S. Crowdsourced Products Sell Better When They're Marketed That Way. Harvard Business Review. 2016 Nov 8.
Showing entries 41 - 60 out of 151