Welcome to the Chair of Marketing

 

The Chair of Marketing headed by Prof. Dr. Christoph Fuchs is part of the Institute of Marketing and International Business (MIB) at the Faculty of Economics. Our team currently consists of three habilitated professors, one emeritus professor, four research assistants, one secretary and two study assistants.

The research focus of the department is on marketing, strategy & innovation, consumer behavior, marketing communication, market research, quantitative marketing management, and qualitative and mixed methods research. In teaching, we are committed to a research-led approach. In addition to solid basic knowledge, we want to provide our students with current research findings and the scientific methods to obtain them.

Our graduates benefit from a comprehensive understanding of marketing as an integrating corporate function and are trained to analyze decision-making situations in the field of marketing on the basis of scientific findings, to identify suitable options for action and to implement them systematically.