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Global Marketing Conference in Tokyo 2018

Die Teilnehmer vom Lehrstuhl für Marketing bei der diesjährigen Global Marketing Conference. 



3rd EMAC Junior Faculty & Doctoral Student Research Camp

The EMAC Junior Faculty & Doctoral Student Research Camp is an initiative by EMAC with the aim of raising the research capability of new/young researchers embarking on an academic career. The camp is intended as forum for

  1. providing high-level research and career advice to next-generation researchers by senior/established EMAC scholars, and
  2. offering opportunities for close interaction among young researchers (both junior faculty and PhD- students) from different countries.


The EMAC Research Camp will be  hosted by the University of Vienna (Faculty of Economics, Business & Statistics, Oskar-Morgenstern-Platz 1, 1090 Vienna, Austria) during September 3 - 4, 2018.

More information here.


Fallstudien aus der österreichischen Marketingpraxis 8

Erhältlich bei Facultas und bei Amazon.




Service für Studierende


Ausgewählte Publikationen

Pauser, S., Wagner, U., Ebster, C. (2018): "An investigation of salespeople's nonverbal behaviors and their effect on charismatic appearance and favorable consumer responses", in Journal of Personal Selling & Sales Management, forthcoming

Pauser, S., Wagner, U. (2018): "The Dose Makes the Poison: Investigating the Optimum Level of a Salesperson's Charisma", in Marketing ZFP, 40, 1, S. 35-47

Garaus, M., Wagner, U., Bäck, A. (2017): "The Effect of Media Multitasking on Advertising Message Effectiveness", in Psychology & Marketing, 34, 2, S. 138-156

Lehrstuhl für Marketing
o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner
Universität Wien

Oskar-Morgenstern-Platz 1
1090 Wien
T: +43 1 4277 380 12
F: +43 1 4277 8380 12
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0