Publikationen
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2025
Auer-Zotlöterer K, Maurer A. Die Familie Strauss und ihr Erfolgsrezept - damals wie heute: Wie schafft es eine Musikerfamilie im 19. Jahrhundert, ein "Musikmonopol" aufzubauen, und welchen Marketing-Wert hat der Name (Johann) Strauss heute für Österreich und insbesondere Wien? 2025.
Granulo A, Fuchs C, Böhm R. Psychological reactance to system-level policies before and after their implementation. Proceedings of the National Academy of Sciences of the United States of America. 2025 Mai 6;122(18):e2409907122. doi: 10.1073/pnas.2409907122
Reiter L, Jörling M, Fuchs C, Working group ‘Artificial Intelligence in Higher Education', Böhm R. Student (Mis)Use of Generative AI Tools for University-Related Tasks. International Journal of Human–Computer Interaction. 2025 Feb 18;1-14. Epub 2025 Feb 18. doi: 10.1080/10447318.2025.2462083
Häcker ML, Auer-Zotlöterer K. Breaking Barriers: Addressing Women's Ignored Needs. 2025. Beitrag in AM2025 Academy of Marketing Conference, Cork, Irland.
Raff A, Böhm R, Fuchs C. Earmarking donations to boost study participation? Evidence from a field experiment. PLoS ONE. 2025;20(9):e0331498. doi: 10.1371/journal.pone.0331498
Auer-Zotlöterer K. Escape with the Louvre. A Digital Customer Journey: Case Study. in Armstrong, Hrsg., Marketing. An Introduction. Pearson. 2025
Auer-Zotlöterer K, Resch C, Eisend M. Was ist Marketing? Einführung ins Marketing & seine Grundlagen (Digitale Serie) 2025.
2024
Lim S, van Osselaer SMJ, Goodman JK, Fuchs C, Schreier M. The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction. Journal of Retailing. 2024 Jun 2;100(2):316-329. doi: 10.1016/j.jretai.2024.04.002
Granulo A, Fuchs C, Böhm R. Psychological reactance to system-level policies before and after their implementation. OSF Preprints. 2024 Mai 17.
Caprioli S, Fuchs C, Van den Bergh B. Research: Why People Really Buy Upcycled Products. Harvard Business Review. 2024 Apr 24.
Granulo A, Caprioli S, Fuchs C, Puntoni S. Deployment of Algorithms in Management Tasks Reduces Prosocial Motivation. Computers in Human Behavior. 2024 Mär;152(108094):108094. Epub 2023 Dez 8. doi: 10.1016/j.chb.2023.108094
Granulo A, Caprioli S, Fuchs C, Puntoni S. The Social Cost of Algorithmic Management. Harvard Business Review. 2024 Feb 15.
Acar OA, Fuchs C. Novelty-Seeking Might Underlie Curiosity and the Novelty Dimension of Creativity, But Not the Usefulness Dimension. Behavioral and Brain Sciences. 2024.
Kunz S, Florack A, Leri I, Schmied A, Alves H. The challenge to be different in influencer marketing: Why and when negative meanings of influencers transfer to brands. International Journal of Advertising . 2024. Epub 2024. doi: 10.1080/02650487.2024.2430861
Glaser M, Reisinger H, Florack A. You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising. 2024;53(4):568-587. Epub 2023 Nov 27. doi: 10.1080/00913367.2023.2275773
2023
Bruckberger G, Fuchs C, Schreier M, van Osselaer SMJ. Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness. Journal of Retailing. 2023 Nov;99(4):594-604. Epub 2023 Nov. doi: 10.1016/j.jretai.2023.11.004
Makri K, Leri I. What Do We Know About Reshoring? Analyzing Existing Literature and Offering a Roadmap for Future Research. in Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB). 2023
Biraglia A, Fuchs C, Maira E, Puntoni S. When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account. Journal of Marketing. 2023 Jul;87(4):601-617. Epub 2022 Okt 25. doi: 10.1177/00222429221137817
Schnurr B, Fuchs C, Maira E, Puntoni S, Schreier M, van Osselaer SMJ. Der nicht-monetäre Nutzen des Verkaufs selbsthergestellter Produkte. Schmalenbach Impulse. 2023 Jun 15;3(1). doi: 10.54585/KZCU6644
Zeige Ergebnisse 1 - 20 von 155