Publikationen
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2026
Böhm R, Fuchs C, Granulo A, Reiter L. Öffentliche Akzeptanz von systemischen Politikmaßnahmen im Zeitverlauf. Perspektiven der Wirtschaftspolitik. 2026 Aug. 24;27(3):308-317. doi: 10.1515/pwp-2026-0018
Ziano I, Schumpe BM, Ungemach C, Stich L, Spann M, Fuchs C. Why People Think That Higher-Paid Workers Make Higher-Quality Products. Psychology & Marketing. 2026 Juli 28. Epub 2026 Juli 28. doi: 10.1002/mar.70217
Reiter L, Böhm R, Fuchs C. Country-level differences in socio-economic development and cultural dimensions are associated with workers’ economic expectations of AI: Evidence from 31 countries. Computers in Human Behavior Reports. 2026 März;21:100905.
Leri I, Florack A, Diamantopoulos A, Arslanagic-Kalajdzic M. How influencer stereotypes impact brand stereotypes: a multilevel perspective on stereotype content transfer. Journal of Brand Management. 2026. doi: 10.1057/s41262-026-00441-3
Granulo A, Raff A, Fuchs C. Perceiving AI as labor-replacing reduces democratic legitimacy and political engagement. Proceedings of the National Academy of Sciences. 2026;123(4):1-3. e2523508123.
2025
Kinyo R, Auer-Zotloeterer K, Strauss C. Chatbots at Work - A Qualitative Case Study to Analyse the Service Quality of Chatbots in the Public Sector in Austria. in https://limen-conference.com/paper-category/tenth-international-scientific-business-conference-limen-leadership-innovation-management-and-economics-integrated-politics-of-research/. 2025 doi: 10.31410/LIMEN.2024.89
Granulo A, Kranzbühler AM, Fuchs C, Puntoni S. Collective Layoffs and Offshoring: A Social Contract Account. Journal of Consumer Research. 2025 Okt.;52(3):526–546. doi: 10.1093/jcr/ucaf001
Kaiser U, Schnurr B, Fuchs C, Schreier M, van Osselaer SMJ. Signatures and de-objectification: How asking individual producers to sign their work increases work performance and work satisfaction. International Journal of Research in Marketing. 2025 Sept. Epub 2025 Sept.. doi: 10.1016/j.ijresmar.2025.09.002
Stich L, Ungemach C, Fuchs C, Spann M, Ziano I, Schumpe BM. Transaction-Level Wage Transparency: How Fair Wage Disclosure Affects Consumer Preferences. International Journal of Research in Marketing. 2025 Sept.;42(3):844–865. doi: 10.1016/j.ijresmar.2024.11.006
Auer-Zotlöterer K, Maurer A. Die Familie Strauss und ihr Erfolgsrezept - damals wie heute: Wie schafft es eine Musikerfamilie im 19. Jahrhundert, ein "Musikmonopol" aufzubauen, und welchen Marketing-Wert hat der Name (Johann) Strauss heute für Österreich und insbesondere Wien? 2025.
Granulo A, Fuchs C, Böhm R. Psychological reactance to system-level policies before and after their implementation. Proceedings of the National Academy of Sciences of the United States of America (PNAS). 2025 Mai 6;122(18):e2409907122. doi: 10.1073/pnas.2409907122, 10.1073/pnas.2409907122
Ziano I, Schumpe BM, Ungemach C, Stich L, Fuchs C, Spann M. Why People Think that Higher-Paid Workers Make Higher-Quality Products. 2025 Apr. doi: 10.31234/osf.io/qv6y4_v2
Häcker ML, Auer-Zotlöterer K. Breaking Barriers: Addressing Women's Ignored Needs. 2025. Beitrag in AM2025 Academy of Marketing Conference, Cork, Irland.
Raff A, Böhm R, Fuchs C. Earmarking donations to boost study participation? Evidence from a field experiment. PLoS ONE. 2025;20(9):e0331498. doi: 10.1371/journal.pone.0331498
Auer-Zotlöterer K. Escape with the Louvre. A Digital Customer Journey: Case Study. in Armstrong, Hrsg., Marketing. An Introduction. Pearson. 2025
Reiter L, Jörling M, Fuchs C, Working group ‘Artificial Intelligence in Higher Education', Böhm R. Student (Mis)Use of Generative AI Tools for University-Related Tasks. International Journal of Human–Computer Interaction. 2025;41(19):12390-12403. Epub 2025 Feb. 18. doi: 10.1080/10447318.2025.2462083
Kunz S, Florack A, Leri I, Schmied A, Alves H. The challenge to be different in influencer marketing: Why and when negative meanings of influencers transfer to brands. International Journal of Advertising . 2025;44(7):1341-1365. Epub 2024. doi: 10.1080/02650487.2024.2430861
Auer-Zotlöterer K, Resch C, Eisend M. Was ist Marketing? Einführung ins Marketing & seine Grundlagen (Digitale Serie) 2025.
2024
Lim S, van Osselaer SMJ, Goodman JK, Fuchs C, Schreier M. The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction. Journal of Retailing. 2024 Juni 2;100(2):316-329. doi: 10.1016/j.jretai.2024.04.002
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