As students and authors of Master's theses in the field of marketing, you will acquire extensive theoretical knowledge as well as practical experience, in particular

• experience with project and team work,
• experience with the collection of real market data,
• use of common statistical software,
• analysis of real market data,
• evaluation of the relevance of results and
• presenting results in a manner appropriate to the target audience.

Our graduates work successfully domestic and abroad in a variety of positions related to marketing and corporate strategy as well as in active research. Some of today's positions of our graduates:

• Junior / Senior Product Manager
• Junior / Senior Brand Manager
• Relationship Marketing Manager
• Managing Director Marketing Research
• Manager Analytical CRM
  
• Manager Marketing Controlling
• University of applied science professor for Marketing
• University professor for Marketing
• Consultant in strategy consulting
• Junior / Senior Manager for communication, advertisement, sponsoring