As students and authors of Master's theses in the field of marketing, you will acquire extensive theoretical knowledge as well as practical experience, in particular

  • experience with project and team work,
  • experience with the collection of real market data,
  • use of common statistical software,
  • analysis of real market data,
  • evaluation of the relevance of results and
  • presenting results in a manner appropriate to the target audience.

Our graduates work successfully domestic and abroad in a variety of positions related to marketing and corporate strategy as well as in active research. Some of today's positions of our graduates:

  • Junior / Senior Product Manager
  • Junior / Senior Brand Manager
  • Relationship Marketing Manager
  • Managing Director Marketing Research
  • Manager Analytical CRM
  • Manager Marketing Controlling
  • University of applied science professor for Marketing
  • University professor for Marketing
  • Consultant in strategy consulting
  • Junior / Senior Manager for communication, advertisement, sponsoring