Publications

2012


Ebster C, Reisinger H. Studying Business Administration in Vienna: the perception of alternative educational institutions by freshmen now and then. In Quantitative Marketing and Marketing Management. Unknown publisher. 2012. p. 587-599

2011


Auer-Srnka K. Die Shopping-Träume der Best Ager. In Ladenbau- und Ladenmarketing-Lexikon. Unknown publisher. 2011

2010


Auer-Srnka K, Grohs R, Thelen E. Antecedents and Consequences of Utilitarian and Hedonic Shopping Value. In 39th EMAC Conference, June 1�]4, Copenhagen. Unknown publisher. 2010

Bauer M, Reisinger H, Auer-Srnka K. Household Structure and Dynamic Movements: A Life Cycle Perspective. In Proceeding of the 39th EMAC Conference. Unknown publisher. 2010

Auer-Srnka K, Riefenthaler H. Verantwortung braucht Management: Ansätze zur Verankerung verantwortlichen Handelns in Organisationen. In Meier U, Sill B, editors, Führung Macht Sinn: Ethos und Ethik für Entscheider in Wirtschaft, Gesellschaft und Kirche. Regensburg: Verlag Friedrich Pustet. 2010. p. 185 - 195

2009


Auer-Srnka KJ. Mixed Methods. In Baumgarth C, Eisend M, Evanschitzky H, editors, Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung. 2009. p. 457-490

Wagner U, Reisinger H, Schuster M. Modelling Concepts of Non-purchase Behaviour for Low-Involvement Goods. In Cheng Kong GSB Marketing Research Forum. Unknown publisher. 2009

2008


Schreier M, Fuchs C. Company Designers Versus Users Through the Customer Lens: Who Holds More Creative Potential? In Brown T, editor, Marketing theory and applications. Vol. 19. Chicago: American Marketing Association (AMA). 2008. p. 197-198. (AMA Winter Educators' Conference).