Publications
Showing entries 21 - 40 out of 151
2022
Fuchs C, Spann M, Stich L, Ungemach C. When Transaction-Level Wage Transparency Can Increase Consumer Preference. 2022 Nov 1.
Fuchs C, Kaiser U, Schreier M, van Osselaer SMJ. The value of making producers personal. Journal of Retailing. 2022 Oct;98(3):486-495. Epub 2021 Dec 2. doi: 10.1016/j.jretai.2021.10.004
Leri I, Florack A, Diamantopoulos A. Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. In Proceedings of the 13th EMAC Regional Conference. 2022
Schnurr B, Fuchs C, Maira E, Puntoni S, Schreier M, van Osselaer SMJ. Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor. Journal of Marketing. 2022 May 1;86(3):40-58. Epub 2021 Nov 18. doi: 10.1177/00222429211064263
Koch JA, Bolderdijk JW, van Ittersum K. Can graphic warning labels reduce the consumption of meat? Appetite. 2022 Jan 1;168:105690. doi: 10.1016/j.appet.2021.105690
Glaser M, Reisinger H. Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising. 2022;51(2):188-205. Epub 2021 Oct 19. doi: 10.1080/00913367.2021.1973623
Auer-Srnka K, Zotlöterer PR. Kundenbindung in B2B-Märkten am Beispiel der It-Branche in Österreich. In Kirchmayr S, Miernicki M, Weilinger A, Wimmer A, editors, Handbuch Kundenbindungs- und Loyalitätsprogramme. 1. Auflage ed. Facultas. 2022. p. 37-57
Makri K, Leri I, Plakoyiannaki E. Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. In Proceedings of the 36th British Academy of Management (BAM) Conference. 2022
Makri K, Leri I, Plakoyiannaki E. Reshoring Literature: Analyzing the Past and Present to Predict the Future. In Proceedings of the 48th EIBA Annual Conference. 2022
2021
Acar OA, Dahl DW, Fuchs C, Schreier M. The Signal Value of Crowdfunded Products. Journal of Marketing Research. 2021 Aug 1;58(4):644-661. Epub 2021 Mar 31. doi: 10.1177/00222437211012451
Koch JA, Bolderdijk JW, van Ittersum K. Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives. Journal of Environmental Psychology. 2021 Aug;76:101645. doi: 10.1016/j.jenvp.2021.101645
Koch JA, Bolderdijk JW, van Ittersum K. No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives. Foods. 2021 Jun 15;10(6):1380. doi: 10.3390/foods10061380
Acar OA, Dahl DW, Fuchs C, Schreier M. When Do Consumers Prefer Crowdfunded Products? Harvard Business Review. 2021 May 10. Epub 2021 May 10.
Granulo A, Fuchs C, Puntoni S. Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts. Journal of Consumer Psychology. 2021 Jan;31(1):72-80. Epub 2020 Jul 18. doi: 10.1002/jcpy.1181
Wolfsteiner E, Grohs R, Reisinger H. The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research. 2021 Jan;124:770-779. Epub 2019 Apr 2. doi: 10.1016/j.jbusres.2019.03.017
Nguyen HS, Mladenow A, Strauss C, Auer-Srnka K. Voice Commerce: Anthropomorphism Using Voice Assistants. In Pardede E, Indrawan-Santiago M, Haghighi PD, Steinbauer M, Khalil I, Kotsis G, editors, iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence. New York, NY: ACM. 2021. p. 434-442. (Information Integration and Web-based Applications & Services : Proceedings of the ... International Conference on Information Integration and Web-based Applications & Services). doi: 10.1145/3487664.3487724
2020
Fuchs C, de Jong MG, Schreier M. Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries. Management Science. 2020 Oct;66(10):4820-4842. doi: 10.1287/mnsc.2019.3397
van Osselaer SMJ, Fuchs C, Schreier M, Puntoni S. The Power of Personal. Journal of Retailing. 2020 Mar;96(1):88-100. doi: 10.1016/j.jretai.2019.12.006
Glaser M, Reisinger H. Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads. In Proceedings for the 49th EMAC Conference . Budapest. 2020
Puntoni S, Granulo A, Fuchs C. Consumer Preferences For Human Versus Robotic Labor: the Role of Symbolic Consumption. Advances in Consumer Research. 2020;48:1052-1057.