Publications

Showing entries 41 - 60 out of 138

2019

Fuchs C, Sting FJ, Schlickel M, Alexy O. THE IDEATOR'S BIAS: HOW IDENTITY-INDUCED SELF-EFFICACY DRIVES OVERESTIMATION IN EMPLOYEE-DRIVEN PROCESS INNOVATION. Academy of Management Journal. 2019 Oct 22;62(5):1498-1522. doi: 10.5465/amj.2017.0438
Granulo A, Fuchs C, Puntoni S. Psychological Reactions to Human versus Robotic Job Replacement. Nature Human Behaviour. 2019 Oct;3(10):1062-1069. doi: 10.1038/s41562-019-0670-y
Sting FJ, Fuchs C, Schlickel M, Alexy O. How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review. 2019 May 14. Epub 2019 May 14.
Maier M, Elsner D, Marouane C, Zehnle M, Fuchs C. DeepFlow: Detecting optimal user experience from physiological data using deep neural networks. In Kraus S, editor, Proceedings of the 28th International Joint Conference on Artificial Intelligence, IJCAI 2019. 2019. p. 1415-1421 doi: 10.24963/ijcai.2019/196
Glaser M, Reisinger H. Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential. In Proceedings for the 48th EMAC Conference 2019, Hamburg. 2019
Stich L, Ungemach C, Fuchs C, Spann M. The Effect of Disclosing Labor Cost on Consumer Preference. 2019. Paper presented at 48th European Marketing Academy Conference, Hamburg, Germany.

2018

Reimann O, Wagner U, Reisinger H. Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. In Brand Camp 4. Obergurgl University Center. 2018
Wagner U, (ed.), Reisinger H, (ed.), Akbari K, (ed.). Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing. 1 ed. Wien: Facultas, 2018. 158 p.
Reisinger H, Grohs R, Bachner K. Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. In Proceedings for the 47th EMAC Conference 2018. Glasgow. 2018
Reimann O, Wagner U, Reisinger H. The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. In Proceedings of the 47th EMAC Conference 2018. Glasgow. 2018

2017

Nishikawa H, Schreier M, Fuchs C, Ogawa S. The value of marketing crowd sourced new products as such: Evidence from two i randomized field experiments. Journal of Marketing Research. 2017 Aug;54(4):525-539. doi: 10.1509/jmr.15.0244
Fuchs C. How best to market a crowdsourced product? RSM Discovery-Management Knowledge. 2017 Jan 1;29(1):15-17.
Reimann O, Reisinger H, Wagner U. Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. 2017. Paper presented at 39th Annual ISMS Marketing Science Conference, United States.
Reimann O, Wagner U, Reisinger H. The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. In Martínez-López FJ, Gázquez-Abad JC, Ailawadi KL, Yagüe-Guillén MJ, editors, Advances in National Brand and Private Label Marketing. Barcelona: Springer. 2017. p. 55 - 63

2016

Schreier M, Nishikawa H, Fuchs C, Ogawa S. Crowdsourced Products Sell Better When They're Marketed That Way. Harvard Business Review. 2016 Nov 8.
Wagner U, (ed.), Reisinger H, (ed.), Schwand C, (ed.). Fallstudien aus der österreichischen Marketingpraxis 7. 1 ed. Wien: Facultas, 2016. 125 p.

2015

Dahl D, Fuchs C, Schreier M. Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science. 2015 Aug;61(8):1978-1988. doi: 10.1287/mnsc.2014.1999
Fuchs C, Schreier M, van Osselaer SMJ. The Handmade Effect: What's Love Got to Do with It? Journal of Marketing. 2015 Mar;79(2):98-110. doi: 10.1509/jm.14.0018
Grohs R, Reisinger H, Woisetschläger D. Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams' Fans. European Journal of Marketing. 2015;49(11/12):1880-1901. doi: 10.1108/EJM-01-2013-0010
Reisinger H, Mayerhofer W, Milchram-Pinter M. Der Einsatz prominenter Produktbefürworter in der Werbung: Eine empirische Studie. In Konsumentenverhalten: Basis für Kommunikation und Markenführung. New Business Verlag. 2015. p. 166-173
Showing entries 41 - 60 out of 138