Publications
Showing entries 61 - 80 out of 138
2015
Wolfsteiner E, Grohs R, Reisinger H. The Impact of Different Ambush Marketing Disclosure Strategies on Brand Attitude. In Collaboration in Research, Proceedings 44th EMAC Conference. Leuven. 2015
2014
Grohs R, Reisinger H. Sponsorship Effects on Brand Image: The Role of Exposure and Activity Involvement. Journal of Business Research. 2014 May;67(5):1018 - 1025. Epub 2013 Aug 22. doi: 10.1016/j.jbusres.2013.08.008
2013
Fuchs C, Prandelli E, Schreier M, Dahl D. All That Is Users Might Not Be Gold: How Labeling Products as User-Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing. 2013;77(5):75-91. doi: 10.1509/jm.11.0330
Grohs R, Reisinger H, Wolfsteiner E, Haas J. At What Age and How Does Understanding of Product Placement Develop? Marketing ZFP - Journal of Research and Management. 2013;35(1):22-31.
Grohs R, Wolfsteiner E, Reisinger H. Consumer Attitudes toward Sponsors vs. Ambushers. In Proceedings 42nd EMAC Conference. 2013
Wagner U, (ed.), Reisinger H, (ed.), Schwand C, (ed.). Fallstudien aus der österreichischen Marketingpraxis 6. Facultas, 2013.
2012
Grohs R, Reisinger H, Haas J. Children's Understanding of Product Placement. In Proceedings of the 41st EMAC Conference. Unknown publisher. 2012
Auer-Srnka K, Reisinger H, Bauer M. Effects of Functional and Emotional Cues in Advertising on Consumers' Brand Knowledge. In Global Marketing Conference Proceedings. Unknown publisher. 2012
Auer-Srnka K, Gaubinger K, Schweitzer F. Effects of Recession on Consumer Attitudes towards Environmentally-friendly Products. In Tagungsband zum 6. Forschungsforum der Österreichischen Fachhochschulen. Unknown publisher. 2012
Reisinger H, Grohs R. Sponsorship of televised sport events: an analysis of mediating effects on sponsor image. In Quantitative Marketing and Marketing Management. Unknown publisher. 2012. p. 467-483
Ebster C, Reisinger H. Studying Business Administration in Vienna: the perception of alternative educational institutions by freshmen now and then. In Quantitative Marketing and Marketing Management. Unknown publisher. 2012. p. 587-599
Bauer M, Auer-Srnka K. The Life Cycle Concept in Marketing Research. Journal of Historical Research in Marketing. 2012;4(1):68-96. doi: 10.1108/17557501211195073
2011
Fuchs C, Schreier M. Customer Empowerment in New Product Development. Journal of Product Innovation Management. 2011;28(1):17-32.
Auer-Srnka K. Die Shopping-Träume der Best Ager. In Ladenbau- und Ladenmarketing-Lexikon. Unknown publisher. 2011
Griessmair M, Strunk G, Auer-Srnka K. Dimensional Mapping: Applying DQR and MDS to Explore the Perceptions of Seniors' Role in Advertising. Psychology & Marketing. 2011;28(10):1061-1086. doi: 10.1002/mar.20428
Reisinger H, Grohs R, Woisetschläger D. Negative Effects of Sports Team Sponsorship and their Attenuation: A Social Identity Perspective. Journal of Advertising Research. 2011.
2010
Auer-Srnka K, Grohs R, Thelen E. Antecedents and Consequences of Utilitarian and Hedonic Shopping Value. In 39th EMAC Conference, June 1�]4, Copenhagen. Unknown publisher. 2010
Bauer M, Reisinger H, Auer-Srnka K. Household Structure and Dynamic Movements: A Life Cycle Perspective. In Proceeding of the 39th EMAC Conference. Unknown publisher. 2010
Auer-Srnka K, Griessmair M. Mixed Methods-Designs: Die Multidimensionale Skalierung (MDS) als Technik an der Schnittstelle qualitativer und quantitativer Forschung. Zeitschrift für Betriebswirtschaft. 2010;80(5):31-57.
Auer-Srnka K, Riefenthaler H. Verantwortung braucht Management: Ansätze zur Verankerung verantwortlichen Handelns in Organisationen. In Meier U, Sill B, editors, Führung Macht Sinn: Ethos und Ethik für Entscheider in Wirtschaft, Gesellschaft und Kirche. Regensburg: Verlag Friedrich Pustet. 2010. p. 185 - 195
Showing entries 61 - 80 out of 138