Publikationen

Bruckberger G, Fuchs C, Schreier M, van Osselaer SMJ. Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness. Journal of Retailing. 2023 Nov;99(4):594-604. Epub 2023 Nov. doi: 10.1016/j.jretai.2023.11.004

Makri K, Leri I. What Do We Know About Reshoring? Analyzing Existing Literature and Offering a Roadmap for Future Research. in Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB). 2023

Biraglia A, Fuchs C, Maira E, Puntoni S. When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account. Journal of Marketing. 2023 Jul;87(4):601-617. Epub 2022 Okt 25. doi: 10.1177/00222429221137817

Schnurr B, Fuchs C, Maira E, Puntoni S, Schreier M, van Osselaer SMJ. Der nicht-monetäre Nutzen des Verkaufs selbsthergestellter Produkte. Schmalenbach Impulse. 2023 Jun 15;3(1). doi: 10.54585/KZCU6644

Caprioli S, Fuchs C, van den Bergh B. On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal. Journal of Consumer Research. 2023 Jun 1;50(1):48-69. doi: 10.1093/jcr/ucad010

Martins-Macedo J, Mateus-Pinheiro A, Alves C, Veloso F, Gomes ED, Ribeiro I et al. StressMatic: A Novel Automated System to Induce Depressive- and Anxiety-like Phenotype in Rats. Cells. 2023 Feb;12(3):381. doi: 10.3390/cells12030381

Böhm R, Jörling M, Reiter L , Fuchs C. People Devalue Generative AI's Competence but not Its Advice in Addressing Societal and Personal Challenges. Communications Psychology. 2023;1:32. doi: 10.1038/s44271-023-00032-x

Schnurr B, Fuchs C. Public Reactions to Instances of Workplace Gender Discrimination. Journal of Experimental Psychology: Applied. 2023;29(2):451-466. Epub 2022 Mai 5. doi: 10.1037/xap0000433

Fuchs C, Spann M, Stich L, Ungemach C. When Transaction-Level Wage Transparency Can Increase Consumer Preference. 2022 Nov 1.

Fuchs C, Kaiser U, Schreier M, van Osselaer SMJ. The value of making producers personal. Journal of Retailing. 2022 Okt;98(3):486-495. Epub 2021 Dez 2. doi: 10.1016/j.jretai.2021.10.004

Leri I, Florack A, Diamantopoulos A. Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. in Proceedings of the 13th EMAC Regional Conference. 2022

Schnurr B, Fuchs C, Maira E, Puntoni S, Schreier M, van Osselaer SMJ. Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor. Journal of Marketing. 2022 Mai 1;86(3):40-58. Epub 2021 Nov 18. doi: 10.1177/00222429211064263

Koch JA, Bolderdijk JW, van Ittersum K. Can graphic warning labels reduce the consumption of meat? Appetite. 2022 Jan 1;168:105690. doi: 10.1016/j.appet.2021.105690

Glaser M, Reisinger H. Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising. 2022;51(2):188-205. Epub 2021 Okt 19. doi: 10.1080/00913367.2021.1973623

Auer-Srnka K, Zotlöterer PR. Kundenbindung in B2B-Märkten am Beispiel der It-Branche in Österreich. in Kirchmayr S, Miernicki M, Weilinger A, Wimmer A, Hrsg., Handbuch Kundenbindungs- und Loyalitätsprogramme. 1. Auflage Aufl. Facultas. 2022. S. 37-57

Makri K, Leri I, Plakoyiannaki E. Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. in Proceedings of the 36th British Academy of Management (BAM) Conference. 2022

Makri K, Leri I, Plakoyiannaki E. Reshoring Literature: Analyzing the Past and Present to Predict the Future. in Proceedings of the 48th EIBA Annual Conference. 2022

Acar OA, Dahl DW, Fuchs C, Schreier M. The Signal Value of Crowdfunded Products. Journal of Marketing Research. 2021 Aug 1;58(4):644-661. Epub 2021 Mär 31. doi: 10.1177/00222437211012451

Koch JA, Bolderdijk JW, van Ittersum K. Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives. Journal of Environmental Psychology. 2021 Aug;76:101645. doi: 10.1016/j.jenvp.2021.101645

Koch JA, Bolderdijk JW, van Ittersum K. No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives. Foods. 2021 Jun 15;10(6):1380. doi: 10.3390/foods10061380