Publikationen

Wolfsteiner E, Grohs R, Reisinger H. The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research. 2021 Jan;124:770-779. Epub 2019 Apr 2. doi: 10.1016/j.jbusres.2019.03.017

Nguyen HS, Mladenow A, Strauss C , Auer-Srnka K. Voice Commerce: Anthropomorphism Using Voice Assistants. in Pardede E, Indrawan-Santiago M, Haghighi PD, Steinbauer M, Khalil I, Kotsis G, Hrsg., iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence. New York, NY: ACM. 2021. S. 434-442. (Information Integration and Web-based Applications & Services : Proceedings of the ... International Conference on Information Integration and Web-based Applications & Services). doi: 10.1145/3487664.3487724

Fuchs C, de Jong MG, Schreier M. Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries. Management Science. 2020 Okt;66(10):4820-4842. doi: https://doi.org/10.1287/mnsc.2019.3397

van Osselaer SMJ, Fuchs C, Schreier M, Puntoni S. The Power of Personal. Journal of Retailing. 2020 Mär;96(1):88-100. doi: 10.1016/j.jretai.2019.12.006

Glaser M, Reisinger H. Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads. in Proceedings for the 49th EMAC Conference . Budapest. 2020

Puntoni S, Granulo A, Fuchs C. Consumer Preferences For Human Versus Robotic Labor: the Role of Symbolic Consumption. Advances in Consumer Research. 2020;48:1052-1057.

Glaser M, Reisinger H. This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. in Proceedings of the French-Austrian-German Workshop on consumer Behavior. 2019

Fuchs C, Sting FJ, Schlickel M, Alexy O. THE IDEATOR'S BIAS: HOW IDENTITY-INDUCED SELF-EFFICACY DRIVES OVERESTIMATION IN EMPLOYEE-DRIVEN PROCESS INNOVATION. Academy of Management Journal. 2019 Okt 22;62(5):1498-1522. doi: 10.5465/amj.2017.0438

Granulo A, Fuchs C, Puntoni S. Psychological Reactions to Human versus Robotic Job Replacement. Nature Human Behaviour. 2019 Okt;3(10):1062-1069. doi: 10.1038/s41562-019-0670-y

Sting FJ, Fuchs C, Schlickel M, Alexy O. How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review. 2019 Mai 14. Epub 2019 Mai 14.

Maier M, Elsner D, Marouane C, Zehnle M, Fuchs C. DeepFlow: Detecting optimal user experience from physiological data using deep neural networks. in Kraus S, Hrsg., Proceedings of the 28th International Joint Conference on Artificial Intelligence, IJCAI 2019. 2019. S. 1415-1421 doi: 10.24963/ijcai.2019/196

Glaser M, Reisinger H. Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential. in Proceedings for the 48th EMAC Conference 2019, Hamburg. 2019

Reimann O, Wagner U , Reisinger H. Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. in Brand Camp 4. Obergurgl University Center. 2018

Wagner U, (ed.), Reisinger H, (ed.), Akbari K, (ed.). Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing. 1 Aufl. Wien: Facultas, 2018. 158 S.

Reisinger H, Grohs R, Bachner K. Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. in Proceedings for the 47th EMAC Conference 2018. Glasgow. 2018

Reimann O, Wagner U , Reisinger H. The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. in Proceedings of the 47th EMAC Conference 2018. Glasgow. 2018

Nishikawa H, Schreier M, Fuchs C, Ogawa S. The value of marketing crowd sourced new products as such: Evidence from two i randomized field experiments. Journal of Marketing Research. 2017 Aug;54(4):525-539. doi: 10.1509/jmr.15.0244

Reimann O, Reisinger H , Wagner U. Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. 2017. Beitrag in 39th Annual ISMS Marketing Science Conference, USA / Vereinigte Staaten.

Reimann O, Wagner U , Reisinger H. The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. in Martínez-López FJ, Gázquez-Abad JC, Ailawadi KL, Yagüe-Guillén MJ, Hrsg., Advances in National Brand and Private Label Marketing. Barcelona: Springer. 2017. S. 55 - 63

Wagner U, (ed.), Reisinger H, (ed.), Schwand C, (ed.). Fallstudien aus der österreichischen Marketingpraxis 7. 1 Aufl. Wien: Facultas, 2016. 125 S.