Publikationen
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2020
Glaser M, Reisinger H. Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads. in Proceedings for the 49th EMAC Conference . Budapest. 2020
Puntoni S, Granulo A, Fuchs C. Consumer Preferences For Human Versus Robotic Labor: the Role of Symbolic Consumption. Advances in Consumer Research. 2020;48:1052-1057.
Acar OA, Dahl D, Fuchs C, Schreier M. What Are The Key Drivers Of Consumer Preference For Crowdfunded Products? Advances in Consumer Research. 2020;48:183-185.
2019
Glaser M, Reisinger H. This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. in Proceedings of the French-Austrian-German Workshop on consumer Behavior. 2019
Fuchs C, Sting FJ, Schlickel M, Alexy O. THE IDEATOR'S BIAS: HOW IDENTITY-INDUCED SELF-EFFICACY DRIVES OVERESTIMATION IN EMPLOYEE-DRIVEN PROCESS INNOVATION. Academy of Management Journal. 2019 Okt 22;62(5):1498-1522. doi: 10.5465/amj.2017.0438
Granulo A, Fuchs C, Puntoni S. Psychological Reactions to Human versus Robotic Job Replacement. Nature Human Behaviour. 2019 Okt;3(10):1062-1069. doi: 10.1038/s41562-019-0670-y
Sting FJ, Fuchs C, Schlickel M, Alexy O. How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review. 2019 Mai 14. Epub 2019 Mai 14.
Fuchs C, Barthel P, Herberg I, Berger M, Hess T. Characterizing Approaches to Digital Transformation: Development of a Taxonomy of Digital Units: Development of a Taxonomy of Digital Units. 2019. Beitrag in 14th International Conference on Business Informatics, Siegen, Deutschland.
Maier M, Elsner D, Marouane C, Zehnle M, Fuchs C. DeepFlow: Detecting optimal user experience from physiological data using deep neural networks. in Kraus S, Hrsg., Proceedings of the 28th International Joint Conference on Artificial Intelligence, IJCAI 2019. 2019. S. 1415-1421 doi: 10.24963/ijcai.2019/196
Glaser M, Reisinger H. Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential. in Proceedings for the 48th EMAC Conference 2019, Hamburg. 2019
Caprioli S, Fuchs C, Van den Bergh B. The Appeal of Upcycled Products: The Role of Perceived Creativity. Advances in Consumer Research. 2019;47:487-488.
Stich L, Ungemach C, Fuchs C, Spann M. The Effect of Disclosing Labor Cost on Consumer Preference. 2019. Beitrag in 48th European Marketing Academy Conference, Hamburg, Deutschland.
2018
Fuchs C, Hess T. Becoming Agile in the Digital Transformation: The Process of a Large-Scale Agile Transformation. 2018. Beitrag in Thirty Ninth International Conference on Information Systems 2018, San Francisco, California, USA / Vereinigte Staaten.
Reimann O, Wagner U, Reisinger H. Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. in Brand Camp 4. Obergurgl University Center. 2018
Wagner U, (ed.), Reisinger H, (ed.), Akbari K, (ed.). Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing. 1 Aufl. Wien: Facultas, 2018. 158 S.
Reisinger H, Grohs R, Bachner K. Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. in Proceedings for the 47th EMAC Conference 2018. Glasgow. 2018
Reimann O, Wagner U, Reisinger H. The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. in Proceedings of the 47th EMAC Conference 2018. Glasgow. 2018
2017
Nishikawa H, Schreier M, Fuchs C, Ogawa S. The value of marketing crowd sourced new products as such: Evidence from two i randomized field experiments. Journal of Marketing Research. 2017 Aug;54(4):525-539. doi: 10.1509/jmr.15.0244
Fuchs C. How best to market a crowdsourced product? RSM Discovery-Management Knowledge. 2017 Jan 1;29(1):15-17.
Reimann O, Reisinger H, Wagner U. Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. 2017. Beitrag in 39th Annual ISMS Marketing Science Conference, USA / Vereinigte Staaten.
Zeige Ergebnisse 41 - 60 von 153