Publikationen
Zeige Ergebnisse 41 - 60 von 122
2015
Dahl D, Fuchs C, Schreier M. Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science. 2015 Aug;61(8):1978-1988. doi: 10.1287/mnsc.2014.1999
Fuchs C, Schreier M, van Osselaer SMJ. The Handmade Effect: What's Love Got to Do with It? Journal of Marketing. 2015 Mär;79(2):98-110. doi: 10.1509/jm.14.0018
Grohs R, Reisinger H, Woisetschläger D. Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams' Fans. European Journal of Marketing. 2015;49(11/12):1880-1901. doi: 10.1108/EJM-01-2013-0010
Reisinger H, Mayerhofer W, Milchram-Pinter M. Der Einsatz prominenter Produktbefürworter in der Werbung: Eine empirische Studie. in Konsumentenverhalten: Basis für Kommunikation und Markenführung. New Business Verlag. 2015. S. 166-173
Wolfsteiner E, Grohs R, Reisinger H. The Impact of Different Ambush Marketing Disclosure Strategies on Brand Attitude. in Collaboration in Research, Proceedings 44th EMAC Conference. Leuven. 2015
2014
Grohs R, Reisinger H. Sponsorship Effects on Brand Image: The Role of Exposure and Activity Involvement. Journal of Business Research. 2014 Mai;67(5):1018 - 1025. Epub 2013 Aug 22. doi: 10.1016/j.jbusres.2013.08.008
2013
Fuchs C, Prandelli E, Schreier M, Dahl D. All That Is Users Might Not Be Gold: How Labeling Products as User-Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing. 2013;77(5):75-91. doi: 10.1509/jm.11.0330
Grohs R, Reisinger H, Wolfsteiner E, Haas J. At What Age and How Does Understanding of Product Placement Develop? Marketing ZFP - Journal of Research and Management. 2013;35(1):22-31.
Grohs R, Wolfsteiner E, Reisinger H. Consumer Attitudes toward Sponsors vs. Ambushers. in Proceedings 42nd EMAC Conference. 2013
Wagner U, (ed.), Reisinger H, (ed.), Schwand C, (ed.). Fallstudien aus der österreichischen Marketingpraxis 6. Facultas, 2013.
2012
Grohs R, Reisinger H, Haas J. Children's Understanding of Product Placement. in Proceedings of the 41st EMAC Conference. Unknown publisher. 2012
Auer-Srnka K, Reisinger H, Bauer M. Effects of Functional and Emotional Cues in Advertising on Consumers' Brand Knowledge. in Global Marketing Conference Proceedings. Unknown publisher. 2012
Auer-Srnka K, Gaubinger K, Schweitzer F. Effects of Recession on Consumer Attitudes towards Environmentally-friendly Products. in Tagungsband zum 6. Forschungsforum der Österreichischen Fachhochschulen. Unknown publisher. 2012
Reisinger H, Grohs R. Sponsorship of televised sport events: an analysis of mediating effects on sponsor image. in Quantitative Marketing and Marketing Management. Unknown publisher. 2012. S. 467-483
Ebster C, Reisinger H. Studying Business Administration in Vienna: the perception of alternative educational institutions by freshmen now and then. in Quantitative Marketing and Marketing Management. Unknown publisher. 2012. S. 587-599
Bauer M, Auer-Srnka K. The Life Cycle Concept in Marketing Research. Journal of Historical Research in Marketing. 2012;4(1):68-96. doi: 10.1108/17557501211195073
2011
Fuchs C, Schreier M. Customer Empowerment in New Product Development. Journal of Product Innovation Management. 2011;28(1):17-32.
Auer-Srnka K. Die Shopping-Träume der Best Ager. in Ladenbau- und Ladenmarketing-Lexikon. Unknown publisher. 2011
Griessmair M, Strunk G, Auer-Srnka K. Dimensional Mapping: Applying DQR and MDS to Explore the Perceptions of Seniors' Role in Advertising. Psychology & Marketing. 2011;28(10):1061-1086. doi: 10.1002/mar.20428
Reisinger H, Grohs R, Woisetschläger D. Negative Effects of Sports Team Sponsorship and their Attenuation: A Social Identity Perspective. Journal of Advertising Research. 2011.
Zeige Ergebnisse 41 - 60 von 122