Publikationen
Zeige Ergebnisse 81 - 100 von 166
2015
Fuchs C. When and why consumers prefer products from user-driven firms. RSM Discovery-Management Knowledge. 2015;2015(4th Quarter):17-19.
2014
Grohs R, Reisinger H. Sponsorship Effects on Brand Image: The Role of Exposure and Activity Involvement. Journal of Business Research. 2014 Mai;67(5):1018 - 1025. Epub 2013 Aug. 22. doi: 10.1016/j.jbusres.2013.08.008
2013
Fuchs C, Prandelli E, Schreier M, Dahl D. All That Is Users Might Not Be Gold: How Labeling Products as User-Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing. 2013;77(5):75-91. doi: 10.1509/jm.11.0330
Grohs R, Reisinger H, Wolfsteiner E, Haas J. At What Age and How Does Understanding of Product Placement Develop? Marketing ZFP - Journal of Research and Management. 2013;35(1):22-31.
Grohs R, Wolfsteiner E, Reisinger H. Consumer Attitudes toward Sponsors vs. Ambushers. in Proceedings 42nd EMAC Conference. 2013
Wagner U, (ed.), Reisinger H, (ed.), Schwand C, (ed.). Fallstudien aus der österreichischen Marketingpraxis 6. Facultas, 2013.
2012
Schreier M, Fuchs C, Dahl D. The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users. Journal of Marketing. 2012 Sept.;76(5):18-32. doi: 10.1509/jm.10.0462
Fuchs C, Diamantopoulos A. Positioning Bases’ Influence on Product Similarity Perceptions: An Open Sort Task Approach. in Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. 1 Aufl. Wiesbaden: Gabler. 2012. S. 325-351 Epub 2012 Jan. 1. doi: 10.1007/978-3-8349-3722-3
Diamantopoulos A, Sarstedt M, Fuchs C, Wilczynski P, Kaiser S. Guidelines for Choosing Between Multi-Item and Single-Item Scales for Construct Measurement: A Predictive Validity Perspective. Journal of the Academy of Marketing Science. 2012 Mai;40(3):434-449. Epub 2012 Feb. 14. doi: 10.1007/s11747-011-0300-3
Fuchs C, Diamantopoulos A. Customer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers. Journal of Product Innovation Management. 2012 März;29(2):229-244. Epub 2012 Jan. 20. doi: 10.1111/j.1540-5885.2011.00892.x
Grohs R, Reisinger H, Haas J. Children's Understanding of Product Placement. in Proceedings of the 41st EMAC Conference. Unknown publisher. 2012
Fuchs C, Schreier M. Customer empowerment in new product development. RSM Discovery-Management Knowledge. 2012;2012(1st Quarter):16-17.
Auer-Srnka K, Reisinger H, Bauer M. Effects of Functional and Emotional Cues in Advertising on Consumers' Brand Knowledge. in Global Marketing Conference Proceedings. Unknown publisher. 2012
Auer-Srnka K, Gaubinger K, Schweitzer F. Effects of Recession on Consumer Attitudes towards Environmentally-friendly Products. in Tagungsband zum 6. Forschungsforum der Österreichischen Fachhochschulen. Unknown publisher. 2012
Reisinger H, Grohs R. Sponsorship of televised sport events: an analysis of mediating effects on sponsor image. in Quantitative Marketing and Marketing Management. Unknown publisher. 2012. S. 467-483
Ebster C, Reisinger H. Studying Business Administration in Vienna: the perception of alternative educational institutions by freshmen now and then. in Quantitative Marketing and Marketing Management. Unknown publisher. 2012. S. 587-599
Bauer M, Auer-Srnka K. The Life Cycle Concept in Marketing Research. Journal of Historical Research in Marketing. 2012;4(1):68-96. doi: 10.1108/17557501211195073
2011
Fuchs C, Schreier M. Customer Empowerment in New Product Development. Journal of Product Innovation Management. 2011;28(1):17-32.
Auer-Srnka K. Die Shopping-Träume der Best Ager. in Ladenbau- und Ladenmarketing-Lexikon. Unknown publisher. 2011
Griessmair M, Strunk G, Auer-Srnka K. Dimensional Mapping: Applying DQR and MDS to Explore the Perceptions of Seniors' Role in Advertising. Psychology & Marketing. 2011;28(10):1061-1086. doi: 10.1002/mar.20428
Zeige Ergebnisse 81 - 100 von 166