Selfie campaigns as advertising strategy: Mental imagery as driver of participation
- Autor(en)
- Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick
- Organisation(en)
- Institut für Marketing und International Business
- Externe Organisation(en)
- MODUL University Vienna
- Publikationsdatum
- 2020
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502020 Marktforschung
- Schlagwörter
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/selfie-campaigns-as-advertising-strategy-mental-imagery-as-driver-of-participation(fa16aae9-5d62-428a-85a8-054e6a18b1aa).html