Andreas Raff, MSc

assistant praedoc

Oskar-Morgenstern-Platz 1, 1090 Vienna

Room 04.610

Phone +43 1 4277 38025

office hours: by appointment

Vita

In April 2022, Andreas Raff joined the University of Vienna as a PhD Student at the Chair of Marketing. He holds a bachelor’s degree in European Management from the eufom University in Stuttgart and a master’s degree in E-Business, Strategy & Marketing from the University of Vienna.

Publikationen

2025

Raff A , Böhm R , Fuchs C. Earmarking donations to boost study participation? Evidence from a field experiment. PLoS ONE. 2025;20(9):e0331498. doi: 10.1371/journal.pone.0331498

2023

Matarazzo M, Diamantopoulos A, Raff A. “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review. 2023;40(7):45-78. doi: 10.1108/IMR-09-2022-0202

2022

Matarazzo M, Diamantopoulos A, Raff A. Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective. in Proceedings of the 51st Annual Conference of the European Marketing Academy. 2022

2020

Raff A, Mladenow A, Strauss C. Music Discovery as Differentiation Strategy for Streaming Providers. in Indrawan-Santiago M, Pardede E, Salvadori IL, Steinbauer M, Khalil I, Kotsis G, Hrsg., iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services. ACM. 2020. S. 476-480. (ACM International Conference Proceeding Series (ICPS)). doi: 10.1145/3428757.3429151