Publications

Acar OA, Dahl DW, Fuchs C, Schreier M. The Signal Value of Crowdfunded Products. Journal of Marketing Research. 2021 Aug 1;58(4):644-661. Epub 2021 Mär 31. doi: 10.1177/00222437211012451

Acar OA, Dahl DW, Fuchs C, Schreier M. When Do Consumers Prefer Crowdfunded Products? Harvard Business Review. 2021 Mai 10. Epub 2021 Mai 10.

Granulo A, Fuchs C, Puntoni S. Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts. Journal of Consumer Psychology. 2021 Jan;31(1):72-80. Epub 2020 Jul 18. doi: 10.1002/jcpy.1181

Fuchs C, de Jong MG, Schreier M. Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries. Management Science. 2020 Okt;66(10):4820-4842. doi: 10.1287/mnsc.2019.3397

van Osselaer SMJ, Fuchs C, Schreier M, Puntoni S. The Power of Personal. Journal of Retailing. 2020 Mär;96(1):88-100. doi: 10.1016/j.jretai.2019.12.006

Puntoni S, Granulo A, Fuchs C. Consumer Preferences For Human Versus Robotic Labor: the Role of Symbolic Consumption. Advances in Consumer Research. 2020;48:1052-1057.

Acar OA, Dahl D, Fuchs C, Schreier M. What Are The Key Drivers Of Consumer Preference For Crowdfunded Products? Advances in Consumer Research. 2020;48:183-185.

Fuchs C, Sting FJ, Schlickel M, Alexy O. THE IDEATOR'S BIAS: HOW IDENTITY-INDUCED SELF-EFFICACY DRIVES OVERESTIMATION IN EMPLOYEE-DRIVEN PROCESS INNOVATION. Academy of Management Journal. 2019 Okt 22;62(5):1498-1522. doi: 10.5465/amj.2017.0438

Granulo A, Fuchs C, Puntoni S. Psychological Reactions to Human versus Robotic Job Replacement. Nature Human Behaviour. 2019 Okt;3(10):1062-1069. doi: 10.1038/s41562-019-0670-y

Sting FJ, Fuchs C, Schlickel M, Alexy O. How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review. 2019 Mai 14. Epub 2019 Mai 14.

Fuchs C, Barthel P, Herberg I, Berger M, Hess T. Characterizing Approaches to Digital Transformation: Development of a Taxonomy of Digital Units: Development of a Taxonomy of Digital Units. 2019. Beitrag in 14th International Conference on Business Informatics, Siegen, Deutschland.

Maier M, Elsner D, Marouane C, Zehnle M, Fuchs C. DeepFlow: Detecting optimal user experience from physiological data using deep neural networks. in Kraus S, Hrsg., Proceedings of the 28th International Joint Conference on Artificial Intelligence, IJCAI 2019. 2019. S. 1415-1421 doi: 10.24963/ijcai.2019/196

Caprioli S, Fuchs C, Van den Bergh B. The Appeal of Upcycled Products: The Role of Perceived Creativity. Advances in Consumer Research. 2019;47:487-488.

Stich L, Ungemach C, Fuchs C, Spann M. The Effect of Disclosing Labor Cost on Consumer Preference. 2019. Beitrag in 48th European Marketing Academy Conference, Hamburg, Deutschland.

Fuchs C, Hess T. Becoming Agile in the Digital Transformation: The Process of a Large-Scale Agile Transformation. 2018. Beitrag in Thirty Ninth International Conference on Information Systems 2018, San Francisco, California, USA / Vereinigte Staaten.

Nishikawa H, Schreier M, Fuchs C, Ogawa S. The value of marketing crowd sourced new products as such: Evidence from two i randomized field experiments. Journal of Marketing Research. 2017 Aug;54(4):525-539. doi: 10.1509/jmr.15.0244

Fuchs C. How best to market a crowdsourced product? RSM Discovery-Management Knowledge. 2017 Jan 1;29(1):15-17.

Schreier M, Nishikawa H, Fuchs C, Ogawa S. Crowdsourced Products Sell Better When They're Marketed That Way. Harvard Business Review. 2016 Nov 8.

Lim S, van Osselaer SMJ, Fuchs C, Schreier M. Made for You: The Effect of Consumer Identification on Consumer Preference. ACR North American Advances. 2016;3(1):13-17.

Dahl D, Fuchs C, Schreier M. Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science. 2015 Aug;61(8):1978-1988. doi: 10.1287/mnsc.2014.1999

All Publications