The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour
- Autor(en)
- Udo Wagner, Heribert Reisinger
- Abstrakt
In this paper an analysis is conducted in order to identify empirical regularities of non-buying behaviour and it is found that switching from a no-purchase to a certain brand is proportional to the market share of this brand. Switching from a brand to the no-purchase option is observed to be different. A model is proposed to describe switching behaviour between brands including a no-purchase state from market shares only.
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Seiten
- 323 - 334
- Anzahl der Seiten
- 12
- DOI
- https://doi.org/10.1007/3-540-28397-8_35
- Publikationsdatum
- 2005
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/the-option-of-nopurchase-in-the-empirical-description-of-brand-choice-behaviour(2b4b4bb7-2649-48e2-9500-9e7c405b3904).html