This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements

Autor(en)
Matthias Glaser, Heribert Reisinger
Organisation(en)
Institut für Rechnungswesen, Innovation und Strategie
Publikationsdatum
11-2019
Peer-reviewed
Ja
ÖFOS 2012
502019 Marketing
Schlagwörter
Link zum Portal
https://ucrisportal.univie.ac.at/de/publications/this-is-personal-now-comparing-the-use-of-celebrities-and-unknown-actors-in-narrative-advertisements(2d5c526a-9b15-4048-9e5b-115347f3c0a0).html