Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising

Autor(en)
Katharina Auer-Srnka, Heribert Reisinger
Organisation(en)
Institut für Rechnungswesen, Innovation und Strategie
Journal
Journal of the Academy of Marketing Science
ISSN
0092-0703
Publikationsdatum
2008
Peer-reviewed
Ja
ÖFOS 2012
502020 Marktforschung, 502019 Marketing
Link zum Portal
https://ucrisportal.univie.ac.at/de/publications/developing-brand-knowledge-the-effects-of-functional-and-emotional-cues-in-advertising(85df5dc2-2213-408d-b3e9-7610a5392c5c).html