The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding
- Autor(en)
- Olivier Reimann, Udo Wagner, Heribert Reisinger
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Publikationsdatum
- 2018
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502019 Marketing
- Schlagwörter
- Link zum Portal
- https://ucrisportal.univie.ac.at/de/publications/the-effect-of-multiple-endorsements-differences-between-celebrity-endorsement-and-celebrity-cobranding(bdad3727-e1dc-448a-a1ca-2abe430fcca8).html