Macht, Verantwortung und Information
- Autor(en)
- Katharina Jolanta Auer-Srnka, Fiona Schweitzer
- Abstrakt
The article discusses and extends the idea of consumer souvereignty as well as the concept of power on which it is based. It points out the relevance of information concerning social, societal and ecological aspects for responsible purchase decisions. The authors criticize the existing information asymmetry between consumer and producers and they explore practical possibilities of eliminating this barrier to responsible consumer behavior.
- Organisation(en)
- Institut für Marketing und International Business
- Externe Organisation(en)
- Fachhochschule Oberösterreich
- Journal
- Zeitschrift für Wirtschafts- und Unternehmensethik
- Band
- 1
- Seiten
- 192 - 205
- ISSN
- 1439-880X
- DOI
- https://doi.org/10.5771/1439-880X-2000-2-192
- Publikationsdatum
- 2000
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502020 Marktforschung
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/macht-verantwortung-und-information(26283baf-1aeb-4460-8914-0990f4e6655d).html