Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising

Autor(en)

Katharina Auer-Srnka, Heribert Reisinger

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Journal

Journal of the Academy of Marketing Science

ISSN

0092-0703

Publikationsdatum

2008

Peer-reviewed

Ja

ÖFOS 2012

502020 Marktforschung, 502019 Marketing

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/developing-brand-knowledge-the-effects-of-functional-and-emotional-cues-in-advertising(85df5dc2-2213-408d-b3e9-7610a5392c5c).html