ao. Univ.-Prof. Mag. Dr. Katharina J. Auer-Zotlöterer
Oskar-Morgenstern-Platz 1, 1090 Vienna
Room 05.636
Phone +43 1 4277 38035
e-mail katharina.auer-zotloeterer@univie.ac.at
office hours: by appointment
Vita
Personal Information
Born in Vienna (1972); married & managing 4 kids. Studies of International Business Administration at University of Vienna and Ecole Superieure de Commerce de Paris (ESCP) (1991-96).
Academic Development
2019-now Tenured Professor, University of Vienna | Faculty of Business Economics & Statistics.
2017-19 Managing Director at Parentstoday GmbH.
2015 Professorship of Marketing ('Ruf'), University of Salzburg | School of Law, - declined.
2013-16 Parental Leave.
2012 Visiting Professor of Marketing, University of Salzburg | School of Law.
2010-12 Parental Leave.
2009 Swarovski Crystal Professor in Multi-cultural Brand Research, University of Innsbruck.
2006-08 Associate Professor, University of Vienna | Faculty of Business, Economics & Statistics.
2006 Habilitation, University of Vienna | Faculty of Social & Economic Sciences.
2003-06 Adjunct Professor of Marketing, Université Libre de Bruxelles | Solvay Business School.
2000 Doctoral Degree in Social and Economic Sciences, University of Vienna.
1997 PraeDoc Position in Marketing, University of Vienna | Faculty of Social & Economic Sciences.
1996 Lecturer in Marketing, University of Vienna | Faculty of Social & Economic Sciences.
1994 Research Assistant of Prof. Dr. Dr. h.c. Leszek Balcerowicz | Professor of Economics,
(later Polands Minister of Finance | Vice Prime Minister | President of the National Bank)
Institute for Human Sciences, Vienna.
International Academic Experience
2023 European Research Council (ERC) Starting Grant-Evaluation Panel Member
2006 Guest Lecturer at the Coggin College of Business, University of North Florida, USA;
2005 Visiting Researcher at the University of Otago, Dunedin/New Zealand;
2001-02 FWF-funded Research Project (Erwin-Schrödinger Grant) at the Institute of Marketing, University of St. Gallen, Switzerland.
Forschungsschwerpunkte
- Marketing & Consumer Behavior
- Transformative Consumer Research
- (Internal & External) Customer Wellbeing & Quality-of-Life over the Life Course
- Balancing Needs in Consumers' Various Life Domains
- Work-Life Balance & Employer Branding Across Generations - Mixed Research Methods
Research-Highlights
- Auer-Srnka, K. J. und Griessmair, M. (2010): "Mixed Methods-Designs: Die Multidimensionale Skalierung (MDS) als Technik an der Schnittstelle qualitativer und quantitativer Forschung", in: Zeitschrift für Betriebswirtschaft, 80 (5), S. 31-57.
- Auer-Srnka, K. J. (2009): "Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung: Theoretische Betrachtung und Literaturanalyse", in: der markt - Journal für Marketing, Special Issue: Qualitative Marketing-Forschung - Konzeptionelle Entwicklungen und Methodische Trends, 48, S. 7-20.
- Srnka, K. J. (2007): "Integration qualitativer und quantitativer Forschungsmethoden: Der Einsatz integrierter Forschungsdesign als Möglichkeit der Theorieentwicklung in der Marketingforschung als betriebswirtschaftliche Disziplin", in: Marketing - Zeitschrift für Forschung und Praxis, 29 (4), S. 247-260.
- Srnka, K. und Koeszegi, J. (2007): "From Words to Numbers - How to Transform Qualitative Data into Meaningful Quantitative Results", in: Schmalenbach Business Review, 59 (1), S. 29-57.