Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising
- Autor(en)
- Heribert Reisinger, Katharina Auer-Srnka
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Publikationsdatum
- 2008
- ÖFOS 2012
- 502019 Marketing
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/developing-brand-knowledge-the-effects-of-functional-and-emotional-cues-in-advertising(51023a39-374a-472b-b80e-df73cdc9de0c).html