Andreas Raff MSc

assistant praedoc

Oskar-Morgenstern-Platz 1, 1090 Vienna

Room 05.637

Phone +43 1 4277 38025

office hours: by appointment

Vita

In April 2022, Andreas Raff joined the University of Vienna as a PhD Student at the Chair of Marketing. He holds a bachelor’s degree in European Management from the eufom University in Stuttgart and a master’s degree in E-Business, Strategy & Marketing from the University of Vienna.

Publikationen

2024

Kunz S , Florack A, Leri I, Schmied A, Alves H. The challenge to be different in influencer marketing: Why and when negative meanings of influencers transfer to brands. International Journal of Advertising . 2024. Epub 2024. doi: 10.1080/02650487.2024.2430861

2023

Makri K, Leri I. What Do We Know About Reshoring? Analyzing Existing Literature and Offering a Roadmap for Future Research. in Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB). 2023

Matarazzo M, Diamantopoulos A , Raff A. “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review. 2023;40(7):45-78. doi: 10.1108/IMR-09-2022-0202

2022

Leri I, Florack A , Diamantopoulos A. Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. in Proceedings of the 13th EMAC Regional Conference. 2022

Matarazzo M, Diamantopoulos A , Raff A. Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective. in Proceedings of the 51st Annual Conference of the European Marketing Academy. 2022

Makri K, Leri I, Plakoyiannaki E. Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. in Proceedings of the 36th British Academy of Management (BAM) Conference. 2022

Makri K, Leri I, Plakoyiannaki E. Reshoring Literature: Analyzing the Past and Present to Predict the Future. in Proceedings of the 48th EIBA Annual Conference. 2022

2020

Raff A, Mladenow A, Strauss C. Music Discovery as Differentiation Strategy for Streaming Providers. in Indrawan-Santiago M, Pardede E, Salvadori IL, Steinbauer M, Khalil I, Kotsis G, Hrsg., iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services. ACM. 2020. S. 476-480. (ACM International Conference Proceeding Series (ICPS)). doi: 10.1145/3428757.3429151