Andreas Raff MSc
assistant praedoc
Oskar-Morgenstern-Platz 1, 1090 Vienna
Room 05.637
Phone +43 1 4277 38025
e-mail andreas.raff@univie.ac.at
office hours: by appointment
Vita
In April 2022, Andreas Raff joined the University of Vienna as a PhD Student at the Chair of Marketing. He holds a bachelor’s degree in European Management from the eufom University in Stuttgart and a master’s degree in E-Business, Strategy & Marketing from the University of Vienna.
Publikationen
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2023
Matarazzo M, Diamantopoulos A, Raff A. “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review. 2023;40(7):45-78. doi: 10.1108/IMR-09-2022-0202
2020
Raff A, Mladenow A, Strauss C. Music Discovery as Differentiation Strategy for Streaming Providers. in Indrawan-Santiago M, Pardede E, Salvadori IL, Steinbauer M, Khalil I, Kotsis G, Hrsg., iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services. ACM. 2020. S. 476-480. (ACM International Conference Proceeding Series (ICPS)). doi: 10.1145/3428757.3429151
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