Dr. Jan André Koch MSc BA (Hons)
assistant professor
Oskar-Morgenstern-Platz 1, 1090 Vienna
Room 05.616
Phone +43 1 4277-38023
e-mail jan.andre.koch@univie.ac.at
office hours: by appointment
Vita
Jan Koch holds a double bachelor's degree in International Business and Management from the Bochum University of Applied Sciences in Germany and the Dublin Business School in Ireland. He completed his Master of Science in Marketing and his Ph.D. in Marketing at the University of Groningen in the Netherlands.
In January 2022, Jan Koch joined the University of Vienna as a Postdoctoral Researcher at the Chair of Marketing.
Forschungsschwerpunkte
- Consumer Behavior
- Sustainability
- Disgust (Emotions)
Publikationen
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2022
Koch JA, Bolderdijk JW, van Ittersum K. Can graphic warning labels reduce the consumption of meat? Appetite. 2022 Jan 1;168:105690. doi: 10.1016/j.appet.2021.105690
2021
Koch JA, Bolderdijk JW, van Ittersum K. Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives. Journal of Environmental Psychology. 2021 Aug;76:101645. doi: 10.1016/j.jenvp.2021.101645
Koch JA, Bolderdijk JW, van Ittersum K. No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives. Foods. 2021 Jun 15;10(6):1380. doi: 10.3390/foods10061380
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