Vita

Studies, graduation and doctorate at the Vienna University of Technology. Habilitation at the Vienna University of Economics and Business. Employed by Combustion Engineering and IBM, among others, active as a management consultant and as a lecturer at continuing education seminars for practitioners, visiting professor at the Universities of Karlsruhe, Paris (ESSEC) and Aix-en-Provence. Professor at Purdue University (USA). A. o. Univ.-Prof. at the Vienna University of Economics and Business, full professor at the University of Vienna since 1.10.1991, 1.10.1992 - 31.12.2004 director of the Institute of Business Administration and from May 2004 - September 2006 dean of the Faculty of Economics, March 2012 - September 2016 study program director for the doctoral program at the Faculty of Economics at the University of Vienna, since October 2018 director of the Institute of Business Administration at the University of Vienna. Honorary doctorate from the Technical University of Braunschweig, Germany, Best Paper Award from the Association of University Teachers of Business Administration (2009). Visiting professorships at Université Paris Dauphine, France; Humboldt Universität zu Berlin, Germany; National Chiao Tung University, Hsinchu, Taiwan; "Immanuel Kant Baltic Federal University," Kaliningrad, Russia; and Babes-Bolyai University, Cluj-Napoca, Romania. Author of over 250 publications.

Research Focus

• Empirical market research and modeling, consumer behavior
• Application of quantitative procedures and methods of operations research in business management and especially in marketing
• Movement, search and viewing behavior of customers at the point of purchase
• Applications of statistics and econometrics in marketing 

Publications

Supervised scientific work

Other activities

• President of the European Marketing Academy (2012-2014)
• Editor of the Marketing ZFP / JRM (2011-2013)
• Chairman of the Wissenschaftlichen Kommission Marketing im VHB (2014-2015)
• Vice president of the European Marketing Academy with the area of 'Development', (2005-2011)
• External Adviser to the ESCP Course Board
• Member of the Board of Directors of the Korean Academy of Marketing Science
• Guest publisher of a special edition of the European Journal of Operational Research, Volume 76 (2), 1994
• Guest publisher of a special edition of the OR-Spektrums, Volume 22 (1), 2000
• Guest publisher of a special edition of the Journal of Global Academy of Marketing Science, Volume 19 (2), 2009
• Guest publisher of a part of the special edition of the Journal of Business Research, Volume 67 (5), 2014
• Member of the Board of Editors: International Journal of Research in Marketing (1990 - 1996); Journal für Betriebswirtschaft, since 2004; Marketing - Journal of Research and Management, since 2005; Marketing ZFP, since 2009; Journal of Business Research, since 2009; Akademija MM, since 2009; der markt - International Journal of Marketing, since 2009; Trziste/Market, since 2013; Review of Managerial Science, since 2014; Journal of Cross Cultural Marketing, since 2014; Journal of Contemporary Issues in Economics and Business, since 2014