Vita

Cátia Alves holds a bachelor's degree in Biotechnology from the University of Aveiro in Portugal and did her master's degree in Neurosciences at the University of Lisbon, during which she attented an executive program in Marketing at the Católica Porto Business School. She completed her Ph.D. in Management at the Nova School of Business and Economics in Portugal and was a visiting Ph.D. at the Rotterdam School of Management - Erasmus University. 

In January 2022, Cátia Alves joined the University of Vienna as a Postdoctoral Researcher at the Chair of Marketing.

Research Topics

• Consumer Behavior
• Emotions
• Creativity