All Publications

Diamantopoulos A, Sarstedt M, Fuchs C, Wilczynski P, Kaiser S. Guidelines for Choosing Between Multi-Item and Single-Item Scales for Construct Measurement: A Predictive Validity Perspective. Journal of the Academy of Marketing Science. 2012 May;40(3):434-449. Epub 2012 Feb 14. doi: 10.1007/s11747-011-0300-3

Fuchs C, Diamantopoulos A. Customer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers. Journal of Product Innovation Management. 2012 Mar;29(2):229-244. Epub 2012 Jan 20. doi: 10.1111/j.1540-5885.2011.00892.x

Fuchs C, Schreier M. Customer Empowerment in New Product Development. Journal of Product Innovation Management. 2011;28(1):17-32.

Fuchs C, Diamantopoulos A. Evaluating the Effectiveness of Brand Positioning Strategies from a Consumer Perspective. European Journal of Marketing. 2010 Nov 16;44(11/12):1763-1786. doi: 10.1108/03090561011079873

Fuchs C, Prandelli E, Schreier M. The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand. Journal of Marketing. 2010 Jan;74(1):65-79. doi: 10.1509/jmkg.74.1.65

Fuchs C, Diamantopoulos A. Using Single-Item Measures for Construct Measurement in Management Research: Conceptual Issues and Application Guidelines. Die Betriebswirtschaft. 2009;69(2):195-210.

Schreier M, Fuchs C. Company Designers Versus Users Through the Customer Lens: Who Holds More Creative Potential? In Brown T, editor, Marketing theory and applications. Vol. 19. Chicago: American Marketing Association (AMA). 2008. p. 197-198. (AMA Winter Educators' Conference).

Fuchs C, Diamantopoulos A. A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation. In Proceedings of the 13th Biennial World Marketing Congress, (July 11-14, 2007, Verona, Italy). Unknown publisher. 2007

Fuchs C, Diamantopoulos A. Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007

Fuchs C, Diamantopoulos A. Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective. In Dixon AL, Machleit KA, editors, 2007 American Marketing Association Winter Educators's Conference - Marketing Theory. Chicago: Unknown publisher. 2007. p. 89-89