All Publications

van Osselaer SMJ, Fuchs C, Schreier M, Puntoni S. The Power of Personal. Journal of Retailing. 2020 Mar;96(1):88-100. doi: 10.1016/j.jretai.2019.12.006

Puntoni S, Granulo A, Fuchs C. Consumer Preferences For Human Versus Robotic Labor: the Role of Symbolic Consumption. Advances in Consumer Research. 2020;48:1052-1057.

Acar OA, Dahl D, Fuchs C, Schreier M. What Are The Key Drivers Of Consumer Preference For Crowdfunded Products? Advances in Consumer Research. 2020;48:183-185.

Fuchs C, Sting FJ, Schlickel M, Alexy O. THE IDEATOR'S BIAS: HOW IDENTITY-INDUCED SELF-EFFICACY DRIVES OVERESTIMATION IN EMPLOYEE-DRIVEN PROCESS INNOVATION. Academy of Management Journal. 2019 Oct 22;62(5):1498-1522. doi: 10.5465/amj.2017.0438

Granulo A, Fuchs C, Puntoni S. Psychological Reactions to Human versus Robotic Job Replacement. Nature Human Behaviour. 2019 Oct;3(10):1062-1069. doi: 10.1038/s41562-019-0670-y

Sting FJ, Fuchs C, Schlickel M, Alexy O. How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review. 2019 May 14. Epub 2019 May 14.

Fuchs C, Barthel P, Herberg I, Berger M, Hess T. Characterizing Approaches to Digital Transformation: Development of a Taxonomy of Digital Units: Development of a Taxonomy of Digital Units. 2019. Paper presented at 14. Internationale Tagung Wirtschaftsinformatik, Siegen, Germany.

Maier M, Elsner D, Marouane C, Zehnle M, Fuchs C. DeepFlow: Detecting optimal user experience from physiological data using deep neural networks. In Kraus S, editor, Proceedings of the 28th International Joint Conference on Artificial Intelligence, IJCAI 2019. 2019. p. 1415-1421 doi: 10.24963/ijcai.2019/196

Caprioli S, Fuchs C, Van den Bergh B. The Appeal of Upcycled Products: The Role of Perceived Creativity. Advances in Consumer Research. 2019;47:487-488.

Stich L, Ungemach C, Fuchs C, Spann M. The Effect of Disclosing Labor Cost on Consumer Preference. 2019. Paper presented at 48th European Marketing Academy Conference, Hamburg, Germany.

Fuchs C, Hess T. Becoming Agile in the Digital Transformation: The Process of a Large-Scale Agile Transformation. 2018. Paper presented at Thirty Ninth International Conference on Information Systems 2018, San Francisco, California, United States.

Nishikawa H, Schreier M, Fuchs C, Ogawa S. The value of marketing crowd sourced new products as such: Evidence from two i randomized field experiments. Journal of Marketing Research. 2017 Aug;54(4):525-539. doi: 10.1509/jmr.15.0244

Fuchs C. How best to market a crowdsourced product? RSM Discovery-Management Knowledge. 2017 Jan 1;29(1):15-17.

Schreier M, Nishikawa H, Fuchs C, Ogawa S. Crowdsourced Products Sell Better When They're Marketed That Way. Harvard Business Review. 2016 Nov 8.

Lim S, van Osselaer SMJ, Fuchs C, Schreier M. Made for You: The Effect of Consumer Identification on Consumer Preference. ACR North American Advances. 2016;3(1):13-17.

Dahl D, Fuchs C, Schreier M. Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science. 2015 Aug;61(8):1978-1988. doi: 10.1287/mnsc.2014.1999

Fuchs C, Schreier M, van Osselaer SMJ. The Handmade Effect: What's Love Got to Do with It? Journal of Marketing. 2015 Mar;79(2):98-110. doi: 10.1509/jm.14.0018

Fuchs C, Prandelli E, Schreier M, Dahl D. All That Is Users Might Not Be Gold: How Labeling Products as User-Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing. 2013;77(5):75-91. doi: 10.1509/jm.11.0330

Schreier M, Fuchs C, Dahl D. The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users. Journal of Marketing. 2012 Sept;76(5):18-32. doi: 10.1509/jm.10.0462

Fuchs C, Diamantopoulos A. Positioning Bases’ Influence on Product Similarity Perceptions: An Open Sort Task Approach. In Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. 1 ed. Wiesbaden: Gabler. 2012. p. 325-351 Epub 2012 Jan 1. doi: 10.1007/978-3-8349-3722-3