ao. Univ.-Prof. Dr. Heribert Reisinger

Oskar-Morgenstern-Platz 1, 1090 Vienna

Room 05.620

Phone +43 1 4277 38015

e-mail heribert.reisinger@univie.ac.at

office hours: by appointment

Vita

Studies, graduation and doctorate at the Vienna University of Economics and Business. Habilitation at the University of Vienna (Business Administration). Winner of the Kardinal-Innitzer-Förderungspreis 2001 for the cumulative habilitation thesis. External lectureships at the University of Bielefeld, University of Salzburg and FH Eisenstadt. Study program director of the Faculty of Economics 2010-2012.

Research Focus

  • Quantitative Marketing-Management
  • Marketing Communication
  • Market Research

Research-Highlights

  • Grohs, R., Reisinger, H., Woisetschläger, D. (2015): "Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams' Fans", in: European Journal of Marketing, 49 (11/12), S. 1880-1901.
  • Grohs, R., Reisinger, H. (2014): "Sponsorship Effects on Brand Image: The Role of Exposure and Activity Involvement", in: Journal of Business Research, 67, S. 1018-1025.
  • Wagner, U., Reisinger, H., Gausterer, K. (2001): "Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten", in: Zeitschrift für Betriebswirtschaft, 71 (10), S. 1113-1130.
  • Reisinger, H., Dockner, E., Baldauf, A. (2000): "Examining the Interaction of Marketing and Finance Decisions in a Dynamic Environment", in: OR Spektrum, 22, S. 159-171.

Inquiries Doctorate

  • Submission of CV and 2-3 page concept incl. bibliographical references
  • Only one topic proposal possible