Dr. Jan André Koch MSc BA (Hons)

assistant professor

Oskar-Morgenstern-Platz 1, 1090 Vienna

Room 05.616

Phone +43 1 4277-38023

office hours: by appointment

Vita

Jan Koch holds a double bachelor's degree in International Business and Management from the Bochum University of Applied Sciences in Germany and the Dublin Business School in Ireland. He completed his Master of Science in Marketing and his Ph.D. in Marketing at the University of Groningen in the Netherlands.

In January 2022, Jan Koch joined the University of Vienna as a Postdoctoral Researcher at the Chair of Marketing.

Research Topics

Consumer Behavior
Sustainability
Disgust (Emotions)

Publications

2022

Koch JA, Bolderdijk JW, van Ittersum K. Can graphic warning labels reduce the consumption of meat? Appetite. 2022 Jan 1;168:105690. doi: 10.1016/j.appet.2021.105690

2021

Koch JA, Bolderdijk JW, van Ittersum K. Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives. Journal of Environmental Psychology. 2021 Aug;76:101645. doi: 10.1016/j.jenvp.2021.101645

Koch JA, Bolderdijk JW, van Ittersum K. No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives. Foods. 2021 Jun 15;10(6):1380. doi: 10.3390/foods10061380