Vita

Louise Kwok earned a Bachelor of Business Administration in Information Systems from the Hong Kong University of Science and Technology, followed by a joint Master’s degree in International Management from the Vienna University of Economics and Business and the CEMS Alliance.

In February 2025, Louise Kwok joined the University of Vienna as a PhD student at the Chair of Marketing. Her research contributes to a DFG-funded project examining the portrayal of elderly individuals in advertising.