Professional Field Marketing Management

The professional field Marketing Management offers specialization in selected topics of marketing as well as related subjects. Building on the knowledge acquired in the ABWL Marketing module, theoretical concepts and practice-oriented application areas are covered. In the course from Empirical Social Research, students also learn conceptual and operational cornerstones for data collection. The professional field is rounded out by a series of related and supplementary electives that provide basic knowledge from other disciplines. Graduates of the professional field have a solid basic understanding of marketing management, which on the one hand qualifies them for a career entry in the field of marketing and on the other hand prepares them for a subsequent master's degree with a focus on marketing.