Elective Module: Marketing and International Marketing

Course Offer Marketing Minor + Major

Type of CourseCourseECTS
Compulsory Course Minor
Building Blocks 1Marketing Research4
Building Blocks 2Consumer Behavior4
Compulsory Course Major
Foundations of Marketing

Data Analysis for Marketing Decisions

4

SeminarSeminar Marketing 4
Elective Course Minor and Major
Special Topics in Marketing

Kommunikation 1 + 2

International Marketing Management 1 + 2

Responsible Marketing 1 + 2

B2B Marketing

4 + 4

4 + 4

4 + 4

4

Applied Topics in Marketing

Luxury Marketing 1+ 2

Innovation + Marketing 1 + 2

Dramaturgie A + B

4 + 4

4 + 4

4 + 4

Part 1 must always be completed before Part 2.

 

Preliminary Equivalence List to the Curriculum for the Master's Degree in Business Administration

The following overview represents a preliminary version of the equivalence list of courses of the Master's program in Business Administration (version 2016) (UA 066 915) published by the end of September and substitute courses to be completed as of 1.10.2022:

Subject to change!

Marketing und Internationales Marketing I

Courses of the Master's program Business Administration (Version 2016) (UA 066 915)ECTSSubstitute courses to be taken in the Master's program in Business Administration (Version 2016) (UA 066 915)   ECTS

KU Marktforschung (pi) resp.

KU International Marketing Research 1 (pi)		4Building Blocks of Marketing 1:
KU Marketing Research (pi)		4
KU Konsumentenverhalten (pi)4

Building Blocks of Marketing 2:

KU Consumer Behavior (pi)		4
 

KU International Marketing Management (pi)

resp.

KU Marketing Kommunikation 1 (pi)

resp.

KU International Marketing Simulation (pi)
resp.

KU Shopper Marketing (pi)
resp.

UE Marketing Dramaturgie A (pi)

resp.

UE Marketing Dramaturgie B (pi)
 

 

 

12

 

 

 

Special Topics in Marketing, KU (pi)

or

Applied Topics in Marketing, KU (pi)

 

 

12

 

Contact person: Judith Ladenstein

 

Marketing and International Marketing II

KU Data Analysis for Marketing Decisions (pi)4VO Foundations of Marketing (npi)4
 

KU Marketing Kommunikation 2 (pi)
resp.

KU Marktforschung 2 (pi)
resp.

KU International Marketing Research 2 (pi)

resp.

KU Topics in International Marketing (pi)
 		12

Special Topics in Marketing, KU (pi )

or

Applied Topics in Marketing, KU (pi)		12

SE Marketing (pi)
or

SE International Marketing (pi)		4SE Seminar Marketing4