Elective Module: Marketing and International Marketing
Course Offer Marketing - Minor
| Type of Course | Course | ECTS |
| Compulsory Course | ||
| Building Blocks 1 | Marketing Research | 4 |
| Building Blocks 2 | Consumer Behavior | 4 |
| Elective Course | ||
| Special Topics in Marketing | Kommunikation 1 + 2 International Marketing Management 1 + 2 Responsible Marketing 1 + 2 B2B Marketing | 4 + 4 4 + 4 4 + 4 4 |
| Applied Topics in Marketing | Luxury Marketing 1+ 2 Innovation + Marketing 1 + 2 Dramaturgie A + B | 4 + 4 4 + 4 4 + 4 |
Part 1 must always be completed before Part 2.
Preliminary Equivalence List for the Curriculum of the Master's Program in Business Administration
The following overview represents a preliminary version of the equivalence list of courses of the Master's program in Business Administration (version 2016) (UA 066 915) published by the end of September and alternatively courses to be completed as of 1.10.2022:
Subject to change!
Marketing and International Marketing I
| Courses of the Master's Program in Business Administration (Version 2016) (UA 066 915) | ECTS | Substitute courses to be taken in the Master's program in Business Administration (Version 2016) (UA 066 915) | ECTS | |
|---|---|---|---|---|
| KU Marktforschung (pi) resp. KU International Marketing Research 1 (pi) | 4 | Building Blocks of Marketing 1: KU Marketing Research (pi) | 4 | |
| KU Konsumentenverhalten (pi) | 4 | Building Blocks of Marketing 2: KU Consumer Behavior (pi) | 4 | |
|
12 |
Special Topics in Marketing, KU (pi) or Applied Topics in Marketing, KU (pi) |
12 |
Contact person: Judith Ladenstein and Launtina Ibraimi