Dr. Ifigeneia Leri

assistant professor

Oskar-Morgenstern-Platz 1, 1090 Vienna

Room 05.617

Phone +43 1 4277 38040

e-mail ifigeneia.leri@univie.ac.at

office hours: by appointment


Ifigeneia Leri joined the University of Vienna in January 2021 as a Postdoctoral Researcher at the Chair of International Marketing. She joined the chair of Marketing in March 2022. She holds a Bachelor’s degree in Business Administration from the Athens University of Economics and Business in Greece. She completed her MBA in Food Business Management and her PhD in Marketing at the School of Economics and Business at the University of Patras in Greece. Prior to joining University of Vienna Ifigeneia has worked as adjunct lecturer and researcher at the University of Patras in Greece, and as a visiting lecturer at the Metropolitan College Greece. In terms of the experience in industry, Ifigeneia has worked in the Telecommunication industry in the areas of sales and marketing. She has also a marketing internship in Word Food Travel Association.

Research Topics

  • Consumer Behavior
  • Experiential-material consumption
  • Experiences
  • Emotions
  • Stereotyping